Arts and Heritage Management

Start Date: 11/15/2020

Course Type: Common Course

Course Link:

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About Course

Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work every day to connect artists with audiences, vision with reality, and money with a mission. That is what managers in the arts do, they play an essential role in transforming the minds, lives, and communities through creative expression. This course has been conceptualized to address the need of skills and techniques to help professionals and managers in running art and cultural institutions. Learning Objectives There are three objectives to this course. First, we will approach the biggest issue cultural institutions face, the coexistence of managers and curators and giving evidence as to when, how, and why they can get along. Second, we will focus on some contemporary facets on what is means to manage a cultural institution and what cultural managers should expect and be able to face. And lastly, we will provide models and tools to design and implement appropriate courses of action to satisfy customers (visitors and audiences) and build an advantage over the competition. Course Structure The course is divided into six sections. Five sections are dedicated to specific aspects and themes of managing cultural institutions, while the sixth section is dedicated to individual interviews of prominent cultural institution managers on specific topics. The involvement of professionals and managers gives an incredible value to the learning experience of this course. Each module is paired with a quiz and discussion forums to reflect on the variety of the heritage management, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy page. If you love art and want to make an impact in this unique and fantastic sector, this course will support you in understanding the peculiarities of this sector and how to leverage on its tools to make a bigger impact. Look forward to meeting you online! Acknowledgements: Vatican Museums: Cenacolo Vinciano: (ITA) FAI (Fondo Ambiente Italiano): MUVE (Fondazione Musei Civici Venezia): The National Trust: The Archeological Site of Paestum: Museo dell'Opera del Duomo (Florence): Museo del Violino: _________________________________ Disclaimer - Since some of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and subtitles.

Course Syllabus

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability.

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Course Introduction

Arts and Heritage Management Students will be introduced to the issues of heritage and conservation of arts and cultural institutions in Switzerland and will gain knowledge and experience on how to make a positive first impression about museums and arts institutions. This course is aimed at learners who are interested in the study, study and preservation of visual arts and cultural institutions. The course will help students to: analyse and discuss the different elements and sectors of art, art history, and cultural institutions, as well as their place within art history and cultural institutions, in Switzerland; explore the evolution and development of art and cultural institutions in Switzerland; acquire valuable insights and practical experience in their protection and management; and to plan and implement an initiative to protect cultural institutions. This course is part of the EITD programme 'Intellectual capital of the World' ( This MOOC is supported by the Swiss Federal Mission to the United Nations Educational, Scientific and Cultural Organization (UNESCO). Mission Geneva. This MOOC is also available in French:®ion=en_GBModule 1:

Course Tag

Fundraising Customer Relationship Management (CRM) Management Marketing

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Minister for Arts, Culture and Heritage The Minister for Arts, Culture and Heritage is a minister in the government of New Zealand with responsibility for arts, culture, heritage, and broadcasting, and is in charge of the Ministry for Culture and Heritage. The position was established in 1975 as Minister for the Arts.
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