Gestión del canal de distribución y retailing

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/canal-distribucion

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About Course

Hoy en día la estrategia de distribución es parte del ADN de muchas empresas y la gestión correcta de la misma es fundamental para el éxito de tu producto o servicio. Los canales necesitan ser planificados a largo plazo combinando las siguientes áreas principalmente: perfil de compañía, estructura de portafolio y posicionamiento de precio, política de go-to-market, trade y retail marketing, comercio electrónico y manejo de ventas global. En la última década, ha habido dos revoluciones que han afectado las industrias, incrementando la importancia del manejo de los canales de distribución: • La revolución digital: considerando los desarrollos en el área de CRM, la cadena de abastecimiento, herramientas de planificación, sistemas de mercancía y reasignación, entre otros. • El enfoque de ventas: una estrategia clara de ventas puede ser un diferenciador para las empresas y un arma poderosa de competitividad. Mantente al día respecto a cómo muchas compañías están agregando ambos aspectos a sus estrategias principales convirtiéndolos en puntos clave en su proceso de toma de decisiones.

Course Syllabus

Al final de este módulo podrá distinguir los distintos tipos de canales de distribución y los conflictos que surgen entre ellos, así como las formas de solucionar esos conflictos. También aprenderá cuál es la naturaleza actual, la estructura, los actores clave y el futuro del marketing al canal.

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Course Introduction

Hoy en día la estrategia de distribución es parte del ADN de muchas empresas y la gestión correcta d

Course Tag

Marketing Trade Marketing Retailing Marketing Mix Retail Management

Related Wiki Topic

Article Example
Inside Retailing Inside Retailing is an International trade magazine and websites for the retailing industry, published by Octomedia.
Automated retailing Automated retailing involves the use of various tools to reduce the labor costs in retailing.
Fast Retailing In September 1991, Ogori Shoji changed its name to Fast Retailing Co., Ltd., and was listed on the Hiroshima Stock Exchange in July 1994.
Retailing in India Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local corner shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
Electricity retailing Electricity retailing in the period from approximately 1890 to 1990 consisted of managing the connection, disconnection and billing of electricity consumers by the local monopoly supplier.
First Quench Retailing In 2008 the company reverted to using the First Quench Retailing (FQR) name from Thresher Group.
Canal del Congreso Created in 1998 under the LVII Legislature of the Mexican Congress, the Canal del Congreso broadcasts its congressional programming as well as other politically-oriented programs. It has studio facilities in both the Chamber of Deputies and the Senate, and it is governed by a bicameral commission (Spanish: "Comisión Bicameral del Canal de Television del Congreso de la Unión").
Canal del Congreso In 2013, the channel's director general, Leticia Salas Torres, stated that she wishes to expand Canal del Congreso's over-the-air reach outside of Mexico City. The first step in this process was Canal del Congreso's addition to ten transmitters of the Sistema Público de Radiodifusión del Estado Mexicano (SPR) in 2016. The SPR transmitters that carry Canal del Congreso use PSIP to display it on television receivers as channel 45.1.
Inside Retailing It started as Inside Retailing Weekly, launched as a printed weekly newspaper back in the early 1970s in Australia followed by a bi-monthly magazine and a free internet website in June 2006.
Electricity retailing Electricity retailing is the final sale of electricity from generation to the end-use consumer. This is the fourth step in the electricity delivery process: after generation other main processes are transmission and distribution.
Retailing in India A McKinsey study claims retail productivity in India is very low compared to international peer measures. For example, the labour productivity in Indian retail was just 6% of the labour productivity in United States in 2010. India's labour productivity in food retailing is about 5% compared to Brazil's 14%; while India's labour productivity in non-food retailing is about 8% compared to Poland's 25%.
Retailing in India Organised retailing was absent in most rural and small towns of India in 2010. Supermarkets and similar organised retail accounted for just 4% of the market.
Electronic retailing self-regulation program The Electronic Retailing Self-Regulation Program (ERSP) is a self-regulatory program created in 2004 by American business organizations to promote consumer confidence. ERSP is a program of the Electronic Retailing Association in conjunction with the National Advertising Review Council (NARC) and administered by the Council of Better Business Bureaus. The mission of the program is to enhance consumer confidence in electronic retailing, by providing a forum to self-regulate direct response advertising.
Grocery retailing in Russia Grocery retailing in Russia is going through a period of rapid transition from market trading and small stores to modern supermarkets.
Canal del Congreso The Canal de Televisión del Congreso de los Estados Unidos Mexicanos ("Television Channel of the Congress of the United Mexican States"), shortened to Canal del Congreso, is a television channel in Mexico that broadcasts the sessions of both houses of the Congress of the Union. It is available on all Mexican cable and satellite systems, as well as over-the-air in Mexico City on digital television station XHHCU-TDT channel 45.
Canal de la Colme The Canal de la Colme is made up of the Canal de la Haute Colme and the Canal de la Basse Colme.
Electricity retailing Electricity retailing began at the end of the 19th century when the bodies which generated electricity for their own use made supply available to third parties. In the beginning, electricity was primarily used for street lighting and trams. The public could buy once large scale
Canal de l'Escaut The Canal de l'Escaut, or Upper Escaut, is a canal in northern France connecting the Canal de Saint-Quentin at Cambrai to the Canal de la Sensée at Bassin Rond.
Micro-retailing Micro-retailing, or microretailing, has two distinct meanings. The first describes how some businesses are moving from having giant superstores to smaller, demographically targeted stores that focus on a small selection of popular products. The second refers to small, independent, family owned businesses in developing nations.
Metro Canal del Norte Metro Canal del Norte is a station on the Mexico City Metro. It is located in the Venustiano Carranza borough, in the north of Mexico City. The station logo depicts the transverse section of Canal del Norte (Northern Channel) a water way that connected Mexico City with La Villa in the colonial era.