Digital Business Models

Start Date: 02/23/2020

Course Type: Common Course

Course Link:

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About Course

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study. We will explore how software developers are not just the innovators but also the decision makers in modern competitive battles from mobile to cloud, and from consumer goods to enterprise software. And we will also explain how developers are the engine of digital business models, using examples from diverse industries – from healthcare to aviation.

Course Syllabus

The module builds on the concept of the Digital Business Models to analyze how Apple, Google, Facebook, Amazon and several other internet-era incumbents are using digital business models to create, deliver, capture and defend value. The module ends with an introduction to asymmetric business models.

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Course Introduction

Digital Business Models This course provides an introduction to the digital business models of businesses, providing an overview of the roles of technology and networks in facilitating business processes, and exploring the different business models that are available today. The course introduces the value-creating potential from digital business models by introducing network effects, the dynamics of digital economics, the different business models available for platforms, and an overview of how digital business models may evolve. The course is designed to help you, as a business owner or entrepreneur, to understand how digital business models may evolve in the future, and to identify the opportunities and challenges associated with these business models. You will learn to think more deeply than in terms of size or revenue, and to recognize the value-creating potential from digital business models. You will also learn how to think strategically and to create value through networks and business models. After successfully completing this course, you will be able to: 1. Identify the different business models available to a company; 2. Design a business model for a company; 3. Think critically about the business models available to a company; and 4. Think strategically and to create value through digital business models.Digital Business Models Business Models for Businesses Business Models for Networked Systems and Business Models for Platforms Designing a Business Model Designing a Data Analysis Plan In this course you will aim

Course Tag

Digital Strategy Business Model Business Modeling Value Proposition

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