English for Effective Business Writing

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/english-for-business-writing

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About Course

This course aims to improve your Business English writing skills by developing your use of vocabulary, grammar, understanding of different business writing genres, and your ability to write professional business documents. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to produce the professional business documents in the Capstone project. After completing this course, you will be able to: - write business emails - write an executive summary - write persuasively in English - adapt content to purpose, context and audience - use appropriate style and tone of writing for business purposes

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Course Introduction

English for Effective Business Writing This course will help you learn about the important language skills needed in writing effective business articles. We’ll cover topics such as outline writing, bullet points, outline writing in paragraphs, the use of outlines and other visual aids, the format of an article, the format of the discussion, the consistency of your writing style, and the writing process itself. You’ll also learn practical tips and strategies for getting them so you can start putting them together yourself. Upon completing this course, you will be able to: 1. write effective paragraphs and articles 2. use outlines to create your own writing style 3. write effective paragraphs and articles 4. write effective paragraphs and articles 5. write effective bullet points 6. write effective bullet points in support 7. write effective language The course consists of 5 modules. On completing each module, you will gain additional vocabulary and writing competencies. Economics is also a module, so you’ll need to know how to think about the process of writing a business article as well as the process of creating an article of business. To learn how to do this, we will first focus on the different stages of the writing process, then move to outline writing and bullet points, and finally writing an article of business. Writing an article of business requires a different approach, so you’ll want to take the skills you’ve learned throughout this course and put them

Course Tag

Business Communication English Language Business Writing Writing

Related Wiki Topic

Article Example
Business English Business English is a part of English for specific purposes and can be considered a specialism within English language learning and teaching. Many non-native English speakers study the subject with the goal of doing business with English-speaking countries, or with companies located outside the English-speaking world but which nonetheless use English as a shared language or lingua franca. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers. In cases such as these, the object of the exercise is efficient and effective communication. The strict rules of grammar are in such cases sometimes ignored, when, for example, a stressed negotiator's only goal is to reach an agreement as quickly as possible. (See linguist Braj Kachru's theory of the "expanding circle".)
Business English Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and a systematic approach. In both of these cases it can be taught to native speakers of English, for example, high school students preparing to enter the job market.
Business writing process prewriting Analyzing, which is the first step of the prewriting process, focuses on both detecting the main goals of the business message and choosing the most effective way to express the information to the audience. Finding out the main goals of business writing requires considering and summarizing the needs of the audience, would all be conveyed by: email, instant message, business letters, memos, reports, etc. Only when the information presented through the writing matches the demands of the audience will it attract the audience's attention. Generally, most business writing can be devoted to informing and persuading the audience. However, it is just as necessary to establish a good relationship with the audience.
English writing style An English writing style is a way of using the English language.
Business writing process prewriting Business writing is different from other types of writing because it needs to be purposeful, economical and reader-oriented. It is important for business writers to focus on expressing their ideas rather than impressing the intended audience. The goal is to get the message across in a clear and simple manner.
English for specific purposes English for specific purposes (ESP) is a sphere of teaching English language including Business English, Technical English, Scientific English, English for medical professionals, English for waiters, English for tourism, English for Art Purposes, etc. Aviation English as ESP is taught to pilots, air traffic controllers and civil aviation cadets who are going to use it in radio communications.
Business writing process prewriting Business writing often involves collaborating with others, such as when working in teams. Generally, team members get together in the beginning, during Phase 1, to exchange ideas. During Phase 2, each member can work separately to do some writing. Once that's done, members can meet again for Phase 3 to revise the document as a team.
Business communication For business communication to be effective these qualities are essential:
Business English Business English is a variant of international English. One can study it at a college or university. Institutes around the world have courses or modules in BE available, which can lead to a degree in the subject.
English writing style In many kinds of professional writing aiming for effective transfer of information, adherence to a standardised style of writing helps readers make sense of what the writer is presenting. Many standardised styles are documented in style guides. Some styles are more widely used, others restricted to a particular journal. Adherence to no particular style is also a style in its own right; some may think it undesirable, others not.
Big Writing Big Writing also emphasises talk for writing, and that pupils need to be taught to speak Standard English in order to help them make fewer spelling and grammar mistakes in their writing.
Collaborative writing Collaborative writing has been the subject of academic research and business for over two decades. A number of authors have written on the subject, and each have slightly different views on the strategies for collaborative writing.
Constrained writing The most common constrained forms of writing are strict restrictions in vocabulary, e.g. Basic English, copula-free text, defining vocabulary for dictionaries, and other limited vocabularies for teaching English as a Second Language or to children. This is not generally what is meant by “constrained writing” in the literary sense, which is motivated by more aesthetics. For example:
Association for Business Communication The Association for Business Communication (ABC) is a learned society for the field of business communication. Its mission statement states: "The Association for Business Communication (ABC) is an international organization committed to fostering excellence in business communication scholarship, research, education, and practice". The organization is interdisciplinary, with members belonging to academic fields such as management, marketing, English, foreign languages, speech, communication, linguistics, and information systems. Additionally the organization brings together university academicians, business practitioners, and business consultants.
Persuasive writing Most persuasive writing techniques use an effective combination of all three appeals.
English writing style The requirements for writing and citing articles accessed on-line may sometimes differ from those for writing and citing printed works. Some of the details are covered in "The Columbia Guide to Online Style".
Professional writing There is, particularly in business, a need for concise and unambiguous communication with colleagues, suppliers, clients, and the general public. Professional writing forestalls inattentiveness and criticism.
Scientific writing Scientific writing in English started in the 14th century.
The Business Style Handbook The Business Style Handbook: An A-to-Z Guide for Effective Writing on the Job, usually called The Business Style Handbook, is a 280-page style guide tailored to people who write on the job. The authors are Helen Cunningham and Brenda Greene.
English for specific purposes ESP is taught in many universities of the world. Many professional associations of teachers of English (TESOL, IATEFL) have ESP sections. Much attention is devoted to ESP course design. ESP teaching has much in common with English as a Foreign or Second Language and English for Academic Purposes (EAP). Quickly developing Business English can be considered as part of a larger concept of English for Specific Purposes.