Fundamentals of Graphic Design

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/fundamentals-of-graphic-design

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About Course

Graphic Design is all around us! Words and pictures—the building blocks of graphic design—are the elements that carry the majority of the content in both the digital world and the printed world. As graphic design becomes more visible and prevalent in our lives, graphic design as a practice becomes more important in our culture. Through visual examples, this course will teach you the fundamental principles of graphic design: imagemaking, typography, composition, working with color and shape... foundational skills that are common in all areas of graphic design practice. I don't just want you to watch a video of someone talking about design, I want you to MAKE design! If you want to be a designer you have to be a maker and a communicator, so this course will offer you lots of opportunities to get your hands dirty with exercises and with more practical projects. At the end of this course you will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design. To succeed in this course you will need access to a computer. You can complete this course without one but it will be tougher. Access to, and a beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will help you, especially if you want to complete the optional briefs.

Course Syllabus

This week we are going to look at how images function in terms of conveying denotative and connotative messages, I'll show you a range of analog and digital imagemaking techniques and discuss how they work. In the first peer review assignment you'll create your own series of images, experimenting with formal techniques. Later, you'll have the opportunity to rework those images to enhance their ability to communicate an idea through connotation in an optional assignment: give it a try, it'll help you develop your communication skills as well as your formal skills!

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Course Introduction

Fundamentals of Graphic Design This course gives you the basic elements of graphic design. You will learn about the attributes and properties of a graphic. You will also learn how to use the design process to create a wide variety of designs for different purposes. You will also gain an understanding of what is considered good design practice. You will examine the topic from a number of perspectives: as a designer, as a teacher, and finally as a consumer. You will learn to recognize and practice good design practice in the various domains of graphic design. You will also gain a deep understanding of the topic from a number of perspectives: as a designer, as a teacher, and finally as a consumer. Upon completion of this course, you will understand what it takes to become a graphic designer or professional. You will be able to design and produce designs that are both elegant and practical. Whether you are a student starting out in graphic design, or an experienced graphic designer already in the business, you will learn how to use the principles and guidelines of good design to create a comprehensive portfolio of designs. As a graphic designer, you will: - learn how to design for a wide variety of uses, both professional and personal - be able to answer questions such as "What do I design for?", "How do I make a design compelling?", "How do I use design to reach my intended audience?", and more - be able to communicate effectively in a globalised world - be able to

Course Tag

Creativity Graphics Design Theory Color Theory

Related Wiki Topic

Article Example
Jake Tilson The Fundamentals of Graphic Design, Gavin Ambrose & Paul Harris, AVA Publishing, 2008, ISBN 2940373825.
Graphic design Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphic design The term "graphic design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century. Raffe's "Graphic Design", published in 1927, was the first book to use "Graphic Design" in its title.
History of graphic design From ancient times graphic design has been used for decoration of pottery and ceramics
Graphic design A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques. Graphic designers organize pages and optionally add graphic elements. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.
Graphic design Graphic designers can work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. Especially since the introduction of personal computers, many graphic designers work as in-house designers in non-design oriented organizations. Graphic designers may also work freelance, working on their own terms, prices, ideas, etc.
History of graphic design Today graphic design has penetrated into all aspects of modern life. In particular modern architecture has been influenced by graphics.
History of graphic design The distinctive aesthetics of Japanese graphic design have been admired over many decades, winning awards at prestigious international venues.
Graphic design From 1891 to 1896, William Morris' Kelmscott Press published some of the most significant of the graphic design products of the Arts and Crafts movement, and made a lucrative business of creating and selling stylish books. Morris created a market for works of graphic design in their own right and a profession for this new type of art. The Kelmscott Press is characterized by an obsession with historical styles. This historicism was the first significant reaction to the state of nineteenth-century graphic design. Morris' work, along with the rest of the Private Press movement, directly influenced Art Nouveau.
Graphic design Since the advent of personal computers, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI). This has included web design and software design, when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with an understanding of user interaction and online branding, graphic designers often work with software developers and web developers to create the look and feel of a web site or software application. An important aspect of interface design is icon design.
Graphic design Experiential graphic design is the application of communication skills to the built environment. This area of graphic design requires practitioners to understand physical installations that have to be manufactured and withstand the same environmental conditions as buildings. As such, it is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and construction teams.
Graphic design In late 19th-century Europe, especially in the United Kingdom, the first official publication of a printed design was released, marking the separation of graphic design from fine art.
Graphic design occupations Depending on the scope of the project, web design may involve collaboration between software engineers and graphic designers. The graphic design of a website may be as simple as a page layout sketch or handling just the graphics in an HTML editor, while the advance coding is done separately by programmers. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as web masters.
Graphic design Graphic design career paths cover all parts of the creative spectrum and often overlap. Workers perform specialized tasks, such as design services, publishing, advertising and public relations. As of 2016 median pay was $53,316 per year. The main job titles within the industry are often country specific. They can include graphic designer, art director, creative director, animator and entry level production artist. Depending on the industry served, the responsibilities may have different titles such as "DTP Associate" or "Graphic Artist". The responsibilities may involve specialized skills such as illustration, photography, animation or interactive design.
Graphic design Jan Tschichold codified the principles of modern typography in his 1928 book, "New Typography". He later repudiated the philosophy he espoused in this book as fascistic, but it remained influential. Tschichold, Bauhaus typographers such as Herbert Bayer and László Moholy-Nagy and El Lissitzky greatly influenced graphic design. They pioneered production techniques and stylistic devices used throughout the twentieth century. The following years saw graphic design in the modern style gain widespread acceptance and application. The post-World War II American economy revealed a greater need for graphic design, mainly in advertising and packaging. The spread of the German Bauhaus school of design to Chicago in 1937 brought a "mass-produced" minimalism to America; sparking "modern" architecture and design. Notable names in mid-century modern design include Adrian Frutiger, designer of the typefaces Univers and Frutiger; Paul Rand, who took the principles of the Bauhaus and applied them to popular advertising and logo design, helping to create a uniquely American approach to European minimalism while becoming one of the principal pioneers of the subset of graphic design known as corporate identity; and Josef Müller-Brockmann, who designed posters in a severe yet accessible manner typical of the 1950s and 1970s era.
Graphic design Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Graphic design occupations Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts for communication design in the context of graphic design professions.
Graphic design Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.
Graphic design In both its lengthy history and in the relatively recent explosion of visual communication in the 20th and 21st centuries, the distinction between advertising, art, graphic design and fine art has disappeared. They share many elements, theories, principles, practices, languages and sometimes the same benefactor or client. In advertising, the ultimate objective is the sale of goods and services. In graphic design, "the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document human experience."
Graphic design occupations A number of occupations are classified under the broad term of "graphic designer". Graphic design career paths cover all ends of the creative spectrum. Many of these job descriptions overlap heavily.