Business of Games and Entrepreneurship

Start Date: 07/05/2020

Course Type: Common Course

Course Link:

About Course

As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.

Course Syllabus

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

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Course Introduction

Business of Games and Entrepreneurship You have always wanted to learn how to make games. You have always wanted to try your hand at game development. Unfortunately, you didn’t have the skills or knowledge you needed to get started, or to succeed, in the business world. This course is for you! This course is designed to help you get started in game development or start-up entrepreneurship. We’ll cover topics such as game engine, programming fundamentals, game programming languages, game assets, programming strategies, and marketing. We’ll also look at business opportunities and challenges as you develop the game engine. At the end of this course, you’ll understand how to think like a game developer, you’ll be able to identify and define your own goals, you’ll know how to identify and market your game, and you’ll know how to market it productively. You’ll also be able to create the business plan for your game and the marketing campaign you’ll need to do to get your game noticed and/or developed into the desired quality level you’ve envisioned. You’ll have a clear path to get started in game development and start-up entrepreneurship.Welcome & Major Structures of Game Development Programming Fundamentals Game Programming Languages End User Stages & Marketing Strategy Business Strategies for Social Impact This course is for

Course Tag

Marketing Communications Product Development Planning New Product Development Entrepreneurship

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