The fundamentals of hotel distribution

Start Date: 07/05/2020

Course Type: Common Course

Course Link:

About Course

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)

Course Syllabus

The hotel business has evolved from its early days to today. Through this evolution, it has become increasingly specialized. This module introduces the business models, strategies for growth, levels of competition and biggest changes and challenges hotels have to face today.

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Course Introduction

The fundamentals of hotel distribution In today’s hotel business, demand for rooms is at an all-time high. This course will teach you the fundamentals of demand forecasting, supply forecasting, and demand validation so you can develop a solid blueprint for success with your hotel distribution plan. You’ll learn about the different components of a hotel distribution plan and how demand forecasting and supply forecasting work together to form a coherent picture of future demand. You’ll learn to make forecasts using a variety of methods and you’ll practice evaluating the performance of your hotel distribution plan. You’ll learn about the various components of a hotel distribution plan, how demand forecasting and supply forecasting work together to form a coherent picture of future demand, and how to develop a forecast that is reliable. We’ll also introduce a variety of forecasting models, including simple logistic regression, multilayer Monte Carlo simulation, and several others. We’ll introduce the various forecasting models and evaluate their performance conditions and to fit models. We’ll also introduce a variety of different forecasting technologies, including several different types of regression. We’ll introduce the different forecasting technologies and evaluate their performance conditions and to fit models. Finally, we’ll take a short break to introduce various other topics, such as travel and lifestyle.Hotel Distribution and Demand Forecasting Merchandise Distribution Forecasting Network Distribution Forecasting Demand Validity Analysis and Improving Business Performance

Course Tag

Hospitality Management Revenue Management Hospitality Management Studies Hotel Management

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