International Entertainment and Sports Marketing

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/international-entertainment-sports-marketing

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About Course

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

Course Syllabus

During Week 1, learners will discover how to conceptualize Sports Marketing in two different ways. Sports Marketing is not only the marketing of sports but also the marketing via sports. This definition explains in clear terms how sports itself can be marketed but also how sports can be used to market other industries. Learners will then, via many examples, identify the prototypical and differentiating characteristics of sports marketing such as Fan Marketing, Influence Marketing, Storytelling in Sports, and Sports Sponsorship. In this module you can activate sports marketing via lessons from experts from Professor John Davis at Duke, CE and Josh Mora, Sports Marketing and Media Program Director at Full Sail University.

Deep Learning Specialization on Coursera

Course Introduction

International Entertainment and Sports Marketing As the global sports and entertainment business continues to grow at an exponential rate, so too does the need for cross-cultural understanding and understanding between the athletes, fans, and businesses. Understanding each partner, player and marketer in the global sports and entertainment business is an important part of the International Olympic and Paralympic movement. This course will help you gain a better insight into the needs and expectations of the athletes, fans, and businesses in this new business context. We will cover topics such as cultural understanding, cross-cultural management, global brand management, and business opportunities in the sports and entertainment business.Module 1: Cross-cultural Initiatives and Business Opportunities in the Sports and Entertainment Business Module 2: Fans and Business Partners in the Sports and Entertainment Business Module 3: Cross-cultural Management and Cross-Stakeholder Engagement in the Sports and Entertainment Business Module 4: Business Opportunities and Challenges in the Sports and Entertainment Business International Cyber Threats and Defense Systems This course covers typical cybersecurity threats faced by organizations and how best to protect systems and people. It will also examine the various defense systems that are used to keep systems and people safe. The course will focus on understanding how different types of attacks are implemented and how to build strong defenses. It will also examine the different types of malware and other threats that are used to achieve their desired end-result. The course will examine the various types

Course Tag

Sports Marketing Marketing By Medium Marketing Educational Entertainment

Related Wiki Topic

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Lagardère Sports and Entertainment Lagardère Sports and Entertainment S.A.S.U. is a sports and entertainment agency subsidiary of Lagardère Group. The subsidiary was formed by the merger of several brand under the group, such as Sportfive, World Sport Group, IEC in Sports, Sports Marketing and Management and Lagardère Unlimited Inc..
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International Journal of Sports Marketing & Sponsorship The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and indexed by PsycINFO and the Social Sciences Citation Index.
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Sports marketing Marketing through sports” it is a marketing strategy that can be used in sports in two different ways. First, the use of marketing and promotion can be carried out through the sport or through the sports club. In the first case, the use of marketing is under responsibility of the different sporting associations, while in the second case, the responsibility falls on the different sports clubs.
Sports marketing These are examples of sports marketing because as it is defined, sports marketing is a marketing strategy in which companies related to sports products or services promote their trademark through design, production or other resources. In this case apparel companies Nike, Under Armour, and Adidas, which are all completely related to sports, design the uniforms of these teams and as a consequence their trademarks are being promoted every time there is a game.
Sports marketing Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sport through sports. Sport marketing is also designed to meet the needs and wants of the consumer through exchange processes. These strategies follow the traditional four "P"'s of general marketing Product, Price, Promotion and Place, another four "P"’s are added to sport marketing, relating to the fact sports are considered to be a service. The additional 4 P’s are: Planning, Packaging, Positioning and Perception. The addition of the four extra elements is called the "sport marketing mix."
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