Introdução ao Marketing Analítico

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/marketing-analitico

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About Course

Público-Alvo Profissionais, estudantes e interessados da área de Marketing que desejam conhecer os fundamentos básicos de Marketing Analítico e sua aplicação prática. Objetivo do Curso O curso tem como objetivo central introduzir o conceito de Marketing Analítico e apresentar de forma simplificada e prática algumas técnicas, de modo que o participante possa avaliar e recomendar decisões e ações em Marketing baseadas em análise de dados. Objetivos de Aprendizagem Ao final do curso o aluno será capaz de: • Explicar a importância de definir e utilizar métricas em Marketing. • Desenvolver métodos de levantamento de dados primários e secundários. • Desenvolver hipóteses testáveis inferindo causalidades. • Segmentar o mercado com base no comportamento do consumidor. • Gerar insights para o posicionamento de marca. • Suportar a tomada de decisões em Marketing com base em fatos e dados. Dedicação e Carga-Horária Cinco módulos temáticos de aproximadamente 3h cada, totalizando 15h. Cada módulo tem duração estimada de uma semana. Assista ao vídeo de divulgação do curso: https://youtu.be/FvtgLAW_s8Y

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Course Introduction

Público-Alvo Profissionais, estudantes e interessados da área de Marketing que desejam conhecer os f

Course Tag

Analytics Marketing Marketing Analytics Marketing Performance Measurement And Management

Related Wiki Topic

Article Example
Marketing The marketing orientation is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes.
Marketing The area of marketing planning involves forging a plan for a firm's marketing activities. A marketing plan can also pertain to a specific product, as well as to an organisation's overall marketing strategy.
Marketing Marketing communications is a "sub-mix" within the Promotion aspect of the marketing mix, as the exact nature of how to apply marketing communications depends on the nature of the product in question.
Marketing The term "marketing environment" relates to all of the factors (whether internal, external, direct or indirect) that affect a firm's marketing decision-making/planning. A firm's marketing environment consists of three main areas, which are:
Marketing To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims.
Marketing Industrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than individual transactions.
Marketing The term "marketing concept" pertains to the fundamental premise of modern marketing. This concept proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. Marketing and marketing concepts are directly related.
Marketing A distinction should be made between marketing research and market research. Market research pertains to research in a given market. As an example, a firm may conduct research in a target market, after selecting a suitable market segment. In contrast, marketing research relates to all research conducted within marketing. Thus, market research is a subset of marketing research.
Marketing The Chartered Institute of Marketing defines marketing as ""the management process responsible for identifying, anticipating and satisfying customer requirements profitably."" A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as ""the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.""
Marketing Marketing research involves conducting research to support marketing activities, and the statistical interpretation of data into information. This information is then used by managers to plan marketing activities, gauge the nature of a firm's marketing environment, attain information from suppliers, etc.
Marketing These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan.
Introdução aos Chôros According to Villa-Lobos, a complete presentation of his series of "Chôros" should be preceded by the "Introdução aos Choros" and concluded by the duet for violin and cello called "Chôros bis", as a sort of encore. According to the official account, the "Introdução aos Chôros" was composed in Rio de Janeiro and Paris in 1929 .
Introdução aos Chôros Introdução aos Chôros: Abertura (Introduction to the Chôros: Overture), is a composition for guitar and orchestra by the Brazilian composer Heitor Villa-Lobos, composed in 1929 as an overture to precede a complete performance of his series of fourteen "Chôros". A performance of just the "Introdução" lasts about thirteen minutes.
Marketing Information from an organization's marketing department would be used to guide the actions of other department's within the firm. As an example, a marketing department could ascertain (via marketing research) that consumers desired a new type of product, or a new usage for an existing product. With this in mind, the marketing department would inform the R&D department to create a prototype of a product/service based on consumers' new desires.
Guerrilla marketing Two types of marketing encompassed by guerrilla marketing are viral marketing and buzz marketing.
Youth marketing Youth marketing strategies commonly include television advertising, magazine advertising and online marketing. Today young people expect to be able to learn about, interact and be entertained with brands or services targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, school and college programs, product sampling and influencer marketing.
Marketing Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
Marketing Marketing research spans a number of stages, including:
Marketing Marketing communications encompasses four distinct subsets, which are:
Alliance marketing Marketing economic alliance is in forms of combining industry or regional marketing method with resources and regional advantages. It is combing marketing knowledge, marketing examples, marketing practice, marketing idea together.