Research Report: Delivering Insights

Start Date: 02/23/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/marketing-research-report

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About Course

You have completed all the hard work of conducting your internal, secondary, and primary research. You have analyzed all the data and are able to formulate insights and recommendations based on your research proposal. But what is the best way to present your findings and be able to make a decision? In this course, you will discuss how to incorporate a story in your marketing presentation to help you capture the attention and gain support of stakeholders and business leaders. You will choose the most effective analytical method for delivering your insights and the best presentation method for your given audience. You will incorporate data visualization best practices and use tips and tricks when presenting to your various levels of decision makers and stakeholders.

Course Syllabus

You’ve gathered your data from qualitative and quantitative market research. Where do you go from there? At this stage, you will need to synthesize your findings and derive valid and actionable insights that will help to solve the business problem. In this module, you will be able to find the story in the data and shape it to contribute to a compelling market research presentation. You will be able to synthesize the data, select the appropriate tools to analyze your product or service and determine how consumers view your market. You'll be able to evaluate Market Positioning and Market Segmentation; you will see how to use Conjoint Analysis to compare the relative value of product features or attributes, and Perceptual Maps to help tell the story of consumers in your market and provide actionable comparisons. You will also define terminology and essential concepts that will equip you to be conversant and more confident in the market research field.

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Course Introduction

Research Report: Delivering Insights Everything comes together in the last few years. It all started with the financial crisis. It all ended with the Great Recession. It all started with the rise of SaaS (Software-as-a-Service). But what did all these services cost? How much did they cost? How much is available for free? Why are some of them free, while others are charged? How much time can I take advantage of free services? What does the future hold? What is the most cost-effective way to research an idea? What research is really important? This course is designed to answer all of these questions and more. We'll be looking at the research literature in order to help you decide what research to do, how to manage your research budget, what type of research to pursue, and how to effectively use the time you have available for research. We’ll be doing so without getting into detail, which is the whole point of this course. We’ll focus on the key elements of research, which researchers need to understand in order to create better research. We’ll also be addressing some of the broader questions that arise from the principles of good research practice, including the issues of ethics, the role of funding sources, and the role of studies in decision making. We’ll take a look at some of the approaches to research that are currently used in academic research, using both methods and techniques discussed in the course. We’

Course Tag

Digital Marketing Market Impact Data Analysis market insights Marketing Intelligence

Related Wiki Topic

Article Example
Insights West In October 2015, Insights West announced the acquisition of focus group facility SmartPoint Research, located in the Yaletown area of Vancouver, which was renamed "Vancouver Insights Centre".
Insights West Insights West’s headquarters are in Vancouver, British Columbia, Canada, and the company also has an office in Calgary. Insights West specializes in public opinion polls and consumer research. The company also runs Your Insights, an online panel created to conduct surveys with representative samples of residents of British Columbia and Alberta, and the Your Insights Multicultural Panel, focusing on the opinions and perspectives of the Chinese and South Asian populations in Metro Vancouver.
Adaptive Insights In 2014 Gartner included Adaptive Insights in the Magic Quadrant for Corporate Performance Management (CPM) applications for the first time. The company entered in Gartner's "Visionary" quadrant and has remained there in 2015. In 2016 Gartner split the CPM market research document and introduced a "Strategic CPM" segmentation where Adaptive Insights entered the "Leaders" quadrant.
China Energy Research Report The China Energy Research Report (hereafter referred to as the Report) is one of the leading works of Prof. Yi-Ming Wei’s team in the Center of Energy & Environmental Policy Research. The Report is a publication of series in every two years with a specific theme at one time, based on China’s critical energy strategies, aiming to provide scientific and technical support for public and private policy decisions. 2014 saw the release of its fifth installment.
Insights West Insights West is a full service Canadian market research and polling company. It was established in 2012 by Steve Mossop to provide services to private and public sector clients across Western Canada.
Google Insights for Search Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people use in the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms.
Belmont Report The Belmont Report is a report created by the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research. Its full title is the "Belmont Report: Ethical Principles and Guidelines for the Protection of Human Subjects of Research, Report of the National Commission for the Protection of Human Subjects of Biomedical and Behavioral Research".
Automated Insights Other Automated Insights clients include Comcast, and Edmunds.com.
Marketing Research Association In January, 2017, the Marketing Research Association merged with CASRO to form the Insights Association.
Adaptive Insights Adaptive Insights has partners in Europe, Asia, and the Americas.
Delivering Happiness Before the release of "Delivering Happiness", Hsieh gave away free copies of the book to bloggers in exchange for a review and the ability to give away a free book. Hsieh and his team also partnered with Livestrong, with the goal of raising $33,333 for cancer research. For a $33 donation to the fund, entries got a copy of the book as well as a chance to win a trip to New York City.
Automated Insights Automated Insights (Ai) generates personalized recaps and previews for Yahoo Sports Fantasy Football.
Automated Insights Automated Insights was acquired by Vista Equity Partners in February 2015, but remains independent.
Belmont Report The "Belmont Report" is one of the leading works concerning ethics and health care research. It allows for the protection of participants in clinical trials and research studies.
Hodgson Report Report of the committee appointed to investigate phenomena connected with the Theosophical Society, commonly called the Hodgson Report was an 1885 report by the Society for Psychical Research (SPR) on Helena Blavatsky and purportedly apported Mahatma Letters.
Market research From the ESOMAR Global Market Research Report 2014
Adaptive Insights In 2011, Adaptive Insights was named one of the "Top 40 Vendors to Watch" by Information Management.
Adaptive Insights In 2009, Adaptive Insights partnered with NetSuite, Inc. and currently is a member of the SuiteCloud Developer Network.
Native American Report In Fall 2006, the company acquired "Native American Report" and "Native American Law Report" from Eli Research and combined them into "Native American Report".
Microfinance Insights "Microfinance Insights" was a publication of Intellecap, a social business advisory firm. The magazine ceased publication in 2009.