Meaningful Marketing Insights

Start Date: 07/05/2020

Course Type: Common Course

Course Link:

About Course

With marketers are poised to be the largest users of data within the organization, there is a need to make sense of the variety of consumer data that the organization collects. Surveys, transaction histories and billing records can all provide insight into consumers’ future behavior, provided that they are interpreted correctly. In Introduction to Marketing Analytics, we introduce the tools that learners will need to convert raw data into marketing insights. The included exercises are conducted using Microsoft Excel, ensuring that learners will have the tools they need to extract information from the data available to them. The course provides learners with exposure to essential tools including exploratory data analysis, as well as regression methods that can be used to investigate the impact of marketing activity on aggregate data (e.g., sales) and on individual-level choice data (e.g., brand choices). To successfully complete the assignments in this course, you will require Microsoft Excel. If you do not have Excel, you can download a free 30-day trial here:

Course Syllabus

Modules 2 and 3 focus on identifying appropriate descriptive statistics (measures of central tendency and dispersion) for different types of data, as well as recoding data using reference commands to prepare it for analysis. Additionally, you will manipulate and summarize data using pivot tables in Excel, produce visualizations that are appropriate based on the type of data being analyzed, and interpret statistics and visualizations to draw conclusions to address relevant marketing questions.

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Course Introduction

Meaningful Marketing Insights In the last decade, the use of social networks increased exponentially. People used to connect with each other not only to exchange ideas and information, but also to find support and connect with business opportunities. In this course you will learn how to use the power of the web to deliver marketing insights, how to use the power of the network to engage consumers, and how to measure the impact of your products and services on consumers. In this course you will learn the important role of variation in marketing, and how to incorporate measurement and analysis in marketing communications strategies. You will also learn the importance of communicating marketing value with a clear purpose, and how to use variation effectively to reach your goal. You'll also learn how to communicate with consumers in a way that is meaningful to them, and to communicate your message in a way that is digestible to all audiences. The course will also cover techniques for communicating marketing value in a way that is meaningful to you, and to communicate your message in a way that is digestible to all audiences. Upon completing this course, you will be able to: 1. Calculate the impact of a product or service on consumers; 2. Determine the meaning of various marketing communication techniques; 3. Identify the purpose of marketing communication; 4. Use different marketing communication methods to reach different audiences;

Course Tag

Basic Descriptive Statistics Data Analysis Microsoft Excel Marketing

Related Wiki Topic

Article Example
Business marketing So what are the meaningful differences between B2B and B2C marketing?
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Insights West In October 2015, Insights West announced the acquisition of focus group facility SmartPoint Research, located in the Yaletown area of Vancouver, which was renamed "Vancouver Insights Centre".
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Meaningful learning Ausubel (1967:10) focused on meaningful learning, as "a clearly articulated and precisely differentiated conscious experience that emerges when potentially meaningful signs, symbols, concepts, or propositions are related to and incorporated within a given individual's cognitive structure" ().
Meaningful play Meaningful play goes even further than just humans and can also be used to train animals. In the psychology, meaningful play is used for extracting data from animals who are unable to verbally give us the meaning behind their actions.
Marketing simulation game Computerized marketing simulation games have been widely used as teaching and learning resources in Marketing Strategy and Management courses – and continue to be adopted as a meaningful pedagogical tool.
Meaningful play While all play can be considered meaningful due to the inherent nature of play to have some sort of meaning of either competition or enjoyment, meaningful play is also about the designed meaning taken from play.
Insights West Insights West’s headquarters are in Vancouver, British Columbia, Canada, and the company also has an office in Calgary. Insights West specializes in public opinion polls and consumer research. The company also runs Your Insights, an online panel created to conduct surveys with representative samples of residents of British Columbia and Alberta, and the Your Insights Multicultural Panel, focusing on the opinions and perspectives of the Chinese and South Asian populations in Metro Vancouver.
Automated Insights Other Automated Insights clients include Comcast, and
Adaptive Insights Adaptive Insights has partners in Europe, Asia, and the Americas.
Marketing research First, marketing "research is systematic". Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses. Experts in marketing research have shown that studies featuring multiple and often competing hypotheses yield more meaningful results than those featuring only one dominant hypothesis.
Very Meaningful Very Meaningful is a greatest hits compilation album by cantopop singer Mimi Lo.
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Meaningful play Meaningful play has grown and become more influential over the years. As researchers discovered many of the various uses for play (For example, cleaning up excess brain cells during play) as well as discovered how many various forms of play there are. Advocates of meaningful play and play in general have even voiced their recommendation that playing be placed above testing in young grades like kindergarten. As well there are studies branching out to different age groups seeing if meaningful play can help the elderly with cognitive and physical functioning.
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Meaningful play These can be broken down into the original components of meaningful play, where descriptive is inherent, and evaluative is the designed meaning of the game. With meaningful play in games being based on designing a successful game, it can be difficult to evaluate what is a successful game. Examples of very successful games that had success in non-intended ways are provided.