Engagement & Nurture Marketing Strategies

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/nurture-market-strategies

About Course

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results. After this MOOC, you will have developed a plan to reach your target consumer markets and know when it is best to either use or avoid specific social marketing strategies. Additional MOOC 3 faculty include: * Randy Krum (Data Visualization & Infographics Designer | Consultant | Author | Speaker | President, InfoNewt) * Stanford Smith (CEO, Pushing Social) * Andy Crestodina (Co-Founder & Strategic Director, Orbit Media Studios) * Ellen Valentine (Veteran Marketing Leader & Evangelist, Silverpop, IBM)

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Course Introduction

Engagement & Nurture Marketing Strategies In this course, you will learn the importance of effective land-based marketing and how to leverage social media and create awareness and relationshipships with your consumers. You will also learn how to promote your products and services using social media channels and how to utilize social networks. Your learners will also learn a variety of techniques to engage and nurture consumer relationships. Upon successful completion of this course, you will be able to: 1. | Engage in a high impactful role of marketing communication in today’s digital age 2. | Develop effective strategies for marketing communication in the digital age 3. | Promote your products and services using social media channels 4. | Engage in a high impactful role of marketing education in today’s digital age 5. | Implement a variety of techniques to engage and nurture consumer relationshipsWeek 1: Marketing Communication in the Digital Age Week 2: Marketing Communication in the Digital Age Week 3: Engaging in a High Impactful Role of Marketing Education in the Digital Age Week 4: Developing a Lengthening Relationship with Your Consumer Engaging in Persuasive and Credible Communication: Different Types of Communication Strategies In this course, you will learn the

Course Tag

Social Marketing Social Media Marketing Strategy Writing

Related Wiki Topic

Article Example
Engagement marketing PROMO magazine has credited Gary M. Reynolds, founder of GMR Marketing, with being the pioneer in the practice of engagement marketing. It has cited Reynolds' formation of the Miller Band Network in 1979 as the seminal engagement marketing moment.
Engagement marketing Another example of engagement marketing is seen in the marketing strategy of Jaihind Collection Pune for their paraplegic fashion Show.
Engagement marketing Engagement marketing, sometimes called "experiential marketing," "event marketing," "on-ground marketing," "live marketing," "participation marketing," or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.
Engagement marketing He argues that traditional top-down marketing results, largely, in the production and communication of white noise. Whereas engagement marketing assumes a different approach:
Engagement marketing Greg Ippolito, former creative director of engagement marketing agency Annodyne, wrote that the key point of differentiation between engagement marketing and other forms is that the former "is anchored by a philosophy, rather than a focus on specific marketing tools." That philosophy is that audiences should be engaged in the sales process when they want, and by which channels they prefer.
Engagement marketing In the 21st century, engagement marketing has taken a new turn with the advent of different technologies. The effect of smartphones, touchscreens and virtual reality has become prominent. Examples of such engagement marketing can be found online. It is to be noted that though technological advancement made such campaigns possible, innovative ideas remain as important as ever.
Recruitment marketing Recruitment marketing is the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job, called the pre-applicant phase of talent acquisition.
Engagement marketing After launching IMA in 2013, Ippolito shifted his focus to momentum marketing—described as "the next evolution of engagement marketing"—which shares the same customer-centric philosophy, but places a greater emphasis on leveraging data to reach target audiences online via their most well-traveled channels:
Marketing channel Roles of marketing channel in marketing strategies
Engagement marketing Think of a salesperson who walks up to you in a store. You tell him thanks, you’re okay, you’re just looking. But he hovers and looms, finds ways to insert himself into your activity, and is a general annoyance. That’s what typical marketing feels like: intrusive and disruptive. Engagement Marketing is the opposite. It’s a salesperson who hangs back and engages you if/when you need help. Who can sense what you want to do, and help you arrive at that decision. Who will contact you directly with exclusive sales information, if—and only if—you request it. Engagement Marketing, done well, means connecting with audiences who want to hear from you, in relevant, meaningful, interesting ways. If you can pull that off, everything changes.
Marketing warfare strategies Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare, and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Engagement marketing Consumer Engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand.
Engagement marketing Engagement is complex because a variety of exposure and relationship factors affect engagement, making simplified rankings misleading. Typically, engagement with a medium often differs from engagement with advertising, according to an analysis conducted by the Magazine Publishers of America.
Marketing warfare strategies By the turn of the century marketing warfare strategies had gone out of favour. It was felt that they were limiting. There were many situations in which non-confrontational approaches were more appropriate. "The Strategy of the Dolphin" was developed in the mid-1990s to give guidance as to when to use aggressive strategies and when to use passive strategies. Today most business strategists stress that considerable synergies and competitive advantage can be gained from collaboration, partnering, and co-operation. They stress not how to divide up the market, but how to grow the market. Such are the vicissitudes of business theories. At last, a recent contribution for understanding and using marketing warfare strategies is the visual business war game proposed by S. Goria.
Recruitment marketing To create differentiation and improve candidate engagement, recruiting is using marketing tactics with similar functions and strategies. While there has always been an element of marketing in a good recruiting process, historically it has never been the core, and departments have been siloed between marketing and HR. Now, however, the talent acquisition industry is seeing marketing and recruiting becoming intertwined, with recruitment marketing emerging both as a distinct discipline and a core competency affecting every part of the talent acquisition cycle.
Marketing ethics Controversial marketing strategies associated with the internet:
Engagement marketing Another example of engagement marketing is seen in the marketing strategy of Jones Soda. At the company's website, regular customers are allowed to send in photos that will then be printed on bottles of the soda. These photos can be put on a small order of custom-made soda, or, if the photos are interesting enough, they can be put into production and used as labels for a whole production run. This strategy is effective at getting customers to co-create the product, and engaging customers with the brand.
Marketing To use the example of the sports goods industry again, the marketing department would draw up marketing plans, strategies and communications to help the SBU achieve its marketing aims.
Customer engagement "The industry is moving toward customer engagement with marketing communications as the 21st century metric of marketing efficiency and effectiveness."
Marketing ethics A list of known unethical or controversial marketing strategies: