Optimizing a Website for Search

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/optimizing-web-search

About Course

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.

Course Syllabus

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!

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Course Introduction

Optimizing a Website for Search Optimizing a website for search is a two-step process. First, you need to be aware of the keywords on the site. You can use the keywords database, but it is not designed for keyword searching. Second, you need to decide what keywords to use and how to use them. You can use the search engine or the keyword tool bar on your browser. In this course, we will cover the search engine considerations, including how to optimize keywords and the keyword search bar on a website. The keywords tool bar will be the focus of the other two courses in this Specialization. You should have a basic knowledge of HTML and CSS, as well as JavaScript. You should understand how to position keywords in a keyword search engine's tool bar. This will be a valuable asset in the other two courses in this Specialization. In the first course, we covered the basics of the search engine in detail. You should understand how the keywords are structured and how to use variables and other advanced search engines’ tools to optimize a website for search. In the second course, we covered the keyword tool bar and how to position keywords in the tool bar. This will be a valuable asset in the other two courses in this Specialization.Optimizing a Website for Search Strategic Optimization Merely Readying the Keywords Optimizing a Website for Search and SEO Practical Serial Analysis

Course Tag

Keyword Research Marketing Content Marketing Mathematical Optimization

Related Wiki Topic

Article Example
Optimizing compiler Early compilers of the 1960s were often primarily concerned with simply compiling code correctly or efficiently – compile times were a major concern. One of the earliest notable optimizing compilers was that for BLISS (1970), which was described in "The Design of an Optimizing Compiler" (1975). By the 1980s optimizing compilers were sufficiently effective that programming in assembly language declined, and by the late 1990s for even performance sensitive code, optimizing compilers exceeded the performance of human experts. This co-evolved with the development of RISC chips and advanced processor features such as instruction scheduling and speculative execution which were designed to be targeted by optimizing compilers, rather than by human-written assembly code.
Organic search Incidentally, according to a June 2013 study by Chitika, 9 out of 10 searchers don't go beyond Google's first page of organic search results, a claim often cited by the search engine optimization (SEO) industry to justify optimizing websites for organic search. Organic SEO describes the use of certain strategies or tools to elevate a website's content in the "free" search results.
Website monitoring Website monitoring also helps benchmark the website against the performance of a competitors to help determine how well a site is performing. Website speed is also used as a metric for search engine rankings.
Phrase search More recently, phrase search is one of the more important techniques associated with optimizing the textual content of web pages in such a way that it is likely to be found by someone searching for a certain string of text.
Search engine optimization Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.
Multiplicative binary search Multiplicative binary search is used by some optimizing compilers to implement switch statements.
Website audit The website audit starts from a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools such SE Ranking, and Moz offer recommendations on how to raise the website rankings in search that can include on page and off page SEO audit such as broken links, duplicate meta descriptions and titles, HTML validation, website statistics, error pages, etc. Site audit is applicable for all online businesses and improves different aspects of the websites.
BRS/Search BRS/Search North America User's Group (BRSNAUG) website with a June 8, 2003 date listed the following features for BRS/Search. The BRSNAUG also disincorporated in 2003. Cross-references to BRS/Search on the WWW point to Open Text Livelink.
Website correlation Search engines provide search-able databases of indexed website content. Search engine results lists are correlated by content similarity.
Website overseer The website overseer has wide experience in all aspects of web design, building, as a Website content writer, Search Engine Optimization (SEO), Search Engine Marketing (SEM) including Pay per Click (PPC), Social Media Marketing and Social Media Optimization.
Optimizing compiler Additionally, there are a number of other more practical issues with optimizing compiler technology:
Search link optimization Search Link Optimization (SLO) is a process by which internal and external incoming links are optimized for search engine algorithms to determine the relevance of web page content. Relevant anchor text integration, text that contains keywords for optimizing a web page, is key to this process.
Website overseer A Website overseer oversees the full process of the web design, copy writing, graphics and Search Engine Optimization of an Internet website.
Web traffic Search engine optimization (SEO), is the ongoing practice of optimizing a website to help improve its rankings in the search engines. Several internal and external factors are involved which can help improve a site's listing within the search engines. The higher a site ranks within the search engines for a particular keyword, the more traffic they will receive.
Website Websites have many functions and can be used in various fashions; a website can be a personal website, a commercial website for a company, a government website or a non-profit organization website. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web, while private websites, such as a company's website for its employees, are typically a part of an intranet.
Website audit Website audit is a full analysis of all the factors that affect website’s visibility in search engines. This standard method gives a complete insight into any website, overall traffic and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance.
Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search. Google is developing and pushing mobile search as the future in all of its products. In response, many brands are beginning to take a different approach to their internet strategies.
Website content writer Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.
Search plugin A search plugin provides the ability to access a search engine from a web browser, without having to go to the engine's website first.
Search Engine Watch Search Engine Watch (SEW) is a website that provides news and information about search engines and search engine marketing.