Start Date: 07/05/2020
Course Type: Common Course
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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
Introduction to Personal Branding In this course, you will learn how to craft a personal brand. You’ll learn the elements of personal branding, how to develop a clear vision for your personal brand, and what it takes to accept and carry it through. You’ll also learn the tools and techniques for establishing a consistent, clear message, increasing visibility, increasing influence, and increasing return on investment for your personal brand. You’ll also build a document that showcases your vision and which features to choose. Finally, you’ll learn strategies for creating an engaging website that showcases your personal brand. You’ll need to use proper spelling and grammar in your brand name, as well as know how to spell check and proof read. You’ll also need to know how to categorize your products/services. Finally, you’ll use proper English vocabulary and grammar for your communication style. Disclaimer: This course is not designed for children. The course is aimed at adults who are interested in personal branding and how to use it for business purposes.The Brand Identity Process Defining your Brand Identifying Your Goals and Brand Identity Building Your Brand through Service/Supply Chain Integration Introduction to Psychology This course introduces the basic scientific study of human behavior as it relates to the nature of the mind and the behavior of the body.
|Personal branding||Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-"improvement", the personal-branding concept suggests instead that success comes from self-"packaging". The term is thought to have been first used and discussed in a 1997 article by Tom Peters.|
|Personal branding||Personal branding makes you accountable to others in a way that mirrors the corporation to consumer relationship. This means that the individual will be further constrained by the dominant ideological standards set by mainstream society.|
|Personal branding||Personal branding offers promises of increased success in the business world. Thousands of self-help books, programs, personal coaches, and articles exist to help individuals learn to self-brand. These strategies emphasize authenticity but framed as becoming "'more of who you are' as well as who 'you were meant to be.'|
|Personal branding||The other side of these 'strategies for success' is that this is very subtle self-commodification. Because personal branding is basically pointing out, and in some cases, glorifying, certain positive characteristics of an individual, it is not unlike traditional branding of products and companies. This puts individuals in the place of products, in which their efforts to appear more human are subverted.|
|Personal branding||On the other hand, personal branding may afford potential employers the opportunity to more accurately judge a candidate's abilities and cultural suitability, since blogs, profiles, websites, etc., are pieces of work that can be evaluated.|
|Personal branding||Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul turned President of the United States, Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Tower). Marketers McNally and Speak define the personal brand in this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you."|
|Personal branding||Self-presentation theory is very apparent in the world of celebrities and professional athletes and is a big part of building a brand for themselves. Goffman's theory seems to identify itself well with the personal branding of these celebrities and you can see why they would want to utilize social media to positively show a message they want to be heard by their public (front stage) and avoid more personal beliefs that may negatively effect their brand (back stage).|
|Personal branding||Aside from professional aspirations, personal branding can also be used on personal-level social networks to flare popularity. The online self is used as a marketing and promotional tool to brand an individual as a type of person; success on the virtual platforms then becomes "online social value [that could transform] to real rewards in the offline world." A prominent example of a self-made self-branded social media icon is Tila Tequila, who rose to prominence in 2006 on the Myspace network, gaining more than 1.5 million friends, through expertly marketing her personal brand.|
|Personal branding||Today, added emphasis is placed on personal branding, especially in the online world. Employers are now increasingly using social media tools in order to vet applicants before offering them interviews. Such techniques range from searching the applicants Facebook or Twitter feed to conducting large background checks using search engines and other tools.|
|Personal branding||Personal branding involves the practice of self-disclosure, and this transparency is part of what Foucault would call "the proper care of the self". In this sense, disclosure refers to the details of one's everyday life for other's consumption, while transparency is the effect of this kind of disclosure. Transparency essentially works to give viewers a complete view of one's authentic self.|
|Personal branding||Personal branding, self-positioning, and all individual branding by whatever name, was first introduced in 1937 in the book "Think and Grow Rich" by Napoleon Hill. This relates specifically to Chapter 6, Organized Planning, Planning the Sale of Services, where Hill states, "It should be encouraging to know that practically all the great fortunes began in the form of compensation for personal services, or from the sale of IDEAS." The idea surfaced later in the 1981 book "Positioning: The Battle for Your Mind", by Al Ries and Jack Trout. More specifically in "Chapter 23. Positioning Yourself and Your Career - You can benefit by using positioning strategy to advance your own career. Key principle: Don't try to do everything yourself. Find a horse to ride". It was later popularized by Tom Peters.|
|Personal branding||As social media has become a vehicle for self-branding, these moguls have begun to situate the maintenance of their online brand as a job, which brings about new ways to think about work and labor The logic of online sites and the presence of feedback means that one's online presence is viewed by others using the same rubric to judge brands: evaluation, ranking, and judgment. Thus, social media network sites serve as complex, technologically mediated venues for the branding of the self.|
|Personal branding||Goffman's Self Presentation is a key theory that explores the way people want to be seen and how people are perceived by their peers. Goffman, uses the term Dramaturgy as a component to his theory of self-presentation. This term refers to looking at your own persona as a drama, treating your actions as an actor in a play. One can control how he or she is viewed by their peers and in cases of celebrities or athletes, can build a personal brand through utilizing what they present to their publics using various social media outlets. Self-presentation theory and personal branding go hand and hand, we see celebrities and athletes building a particular brand, or persona over with the use of twitter, Facebook, intsagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with their fans/supporters. This is made possible through the use of social media and the ability of the person looking to build a personal brand to make their messages heard. The theory of self-presentation looks at how people look to create an identity for themselves that they would like to be seen as by their peers or in the public eye. This is what Goffman call's the 'front stage'.|
|Personal branding||Personal branding focuses on "self-packaging," where "success is not determined by individuals' internal sets of skills, motivations, and interests but, rather, by how effectively they are…branded"; it is more about self-promotion rather than true self-expression. The difference between the two is that self-promotion is deliberately intentional in all aspects because the individual is purposely shaping their image or persona, while self-expression can even be a byproduct of promotion.|
|School branding||Even as schools compete for students, those students are learning to brand themselves in an effort to impress colleges. High school is the right time to start building a personal brand, advises Visibility. Young students can take several steps to enhance their uniqueness, beginning with defining a niche that will serve as the core of their brand. To build the school brand, they can start a quality blog and network both online and offline about its subject. Additional help in for schools in building a brand can be found by extended resources to companies like VIP Branding, who specializes in school branding. The allocation of resources to expert branding companies, allows school administrators to focus their attention to the needs of the school. By the time these students are ready to apply for college, they will have an edge over those who left personal branding up to the admissions essay.|
|Personal branding||This relationship is particularly pronounced with respect to gender roles. For example, women who broadcast themselves on YouTube are expected to present themselves as "attractive" as defined by the stereotypically dominant male perspective. Self-branding is theoretically seen not as an imposition of a concept or product by corporate culture, but rather as the individual taking on the project herself as a way to access her "true" self. However, the almost inevitable presence of commercial brands as structuring narratives for YouTube videos indicates that self-presentation does not imply simply any narrative of the self, rather one that is formed by the cultural and economic context of predetermined values. The communicative act involved in self-disclosure "works as a technique of self-branding, thus objectifying young women precisely through the act of authorizing them as subjects".|
|Personal branding||Amongst job-seekers, this is leading to a shift away from the practice of submitting a resume as part of their job application process to providing potential employers with access to a number of personal brand assets. Such assets are likely to include a resume, links to a carefully managed LinkedIn profile and a personal blog, evidence of articles which disseminate original ideas on industry blogs, and evidence of having an online following. Such efforts give job-seekers better odds of being noticed by potential employers.|
|Personal branding||Branding has reached a new level of imperative because of the rise of the Internet. The growth of the virtual world created the necessity of managing online identities. Despite being expressly virtual, social media and online identity has the ability to affect the real world. Because Individuals want to portray themselves a certain way to their social circle, they may work to maintain a certain image on their social media sites. As a result, social media enables the creation of an online identity that may not be completely true to the real self. (See: online identity)|
|Introduction||Introduction, The Introduction, Intro, or The Intro may refer to:|
|Personal branding||The practice of branding the self for women includes ideas of freedom, self-determination, and self-improvement, in addition to notions of sexual freedom and sexual confidence. In fact, feminist scholars are currently exploring the benefits for girls of exploring the Internet as a space in which creative identity-making might be possible. The notion that girls can be producers as well as consumers has been embraced as a kind of empowerment.|