Qualitative Research

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/qualitative-research

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About Course

In this course, the second in the Market Research Specialization, you will go in-depth with qualitative market research methods, from design to implementation to analysis. Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts. Write questions and prompts to ask in an interview or focus group. Design a moderator guide and a screening questionnaire to use when recruiting your participants. Week 3: Recruit participants for your focus group and apply techniques to ensure they show up and participate. Act as a moderator during your focus group and apply strategies to handle various types of situations. Probe responses and engage participants in a group discussion, while collecting qualitative data and keep the discussion moving. Week 4: Organize and analyze the data you have collected. Transcribe the audio from your focus group or interview and interpret your notes. Write a focus group report that can be presented to your stakeholders and see how this information might relate to your quantitative research. Take Qualitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the first course in this specialization, Research Report: Initiating Research, before taking this course. By completing the second class in the Specialization you will gain the skills needed to succeed in the full program.

Course Syllabus

In this module, you will be able to define qualitative research and distinguish it from quantitative research. You will be able to practice choosing from various methods for conducting qualitative research, recognize limitations of qualitative research, avoid associated risks and confidently decide to use qualitative market research when it is appropriate given a business question. You will be able to distinguish good and bad qualities for a qualitative researcher and be able to start secondary research for a qualitative investigation of a problem or project.

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Course Introduction

Qualitative Research Methods In this course, you will learn the basic principles and methodological guidelines for conducting quantitative research in the social sciences. You will learn about different types of interviews, different types of questionnaires, and different types of data sources. We will also discuss various methods of hypothesis testing and design of experiments. You will learn how to use statistical tests and interpret the results. You will also learn about the importance of controlling for differences in variables. This course focuses on the methodology part of the research. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.Module 1: Qualitative Research Module 2: Confidence Intervals in the Research Designs Module 3: Sample Size and Sample Weighting in the Research Designs Module 4: Odds and Distributions in the Research Designs Re-Imagining the Medieval City This course is part of a specialisation from the University of Illinois, investigating the social and cultural history of medieval Spain. To access full course content and full library items, please visit www.coursera.org/learn/marx-maribor.Introduction to Medieval Spain The City and the Individual Recreating the Medieval City Lights, Camera Views

Course Tag

Sample Collection Qualitative Research Sample Size Determination Sample Preparation Focus Group

Related Wiki Topic

Article Example
Qualitative research By the end of the 1970s many leading journals began to publish qualitative research articles and several new journals emerged which published only qualitative research studies and articles about qualitative research methods.
Online qualitative research Online qualitative research refers to focus groups, individual depth interviews (IDIs) and other forms of qualitative research conducted online rather than face to face or via telephone.
Qualitative research There are several different research approaches, or research designs, that qualitative researchers use. In the academic social sciences, the most frequently used qualitative research approaches include the following points:
Qualitative research In the early 1900s, some researchers rejected positivism, the theoretical idea that there is an objective world which we can gather data from and "verify" this data through empiricism. These researchers embraced a qualitative research paradigm, attempting to make qualitative research as "rigorous" as quantitative research and creating myriad methods for qualitative research. Of course, such developments were necessary as qualitative researchers won national center awards, in collaboration with their research colleagues at other universities and departments; and university administrations funded Ph.D.s in both arenas through the ensuing decades. Most theoretical constructs involve a process of qualitative analysis and understanding, and construction of these concepts (e.g., Wolfensberger's social role valorization theories).
Qualitative research Wilhelm Wundt, the founder of scientific psychology, was one of the first psychologists to conduct qualitative research. Early examples of his qualitative research were published in 1900 through 1920, in his 10-volume study, "Völkerpsychologie" (translated to: Social Psychology). Wundt advocated the strong relation between psychology and philosophy. He believed that there was a gap between psychology and quantitative research that could only be filled by conducting qualitative research. Qualitative research dove into aspects of human life that could not adequately be covered by quantitative research; aspects such as culture, expression, beliefs, morality and imagination.
Qualitative research To help navigate the heterogeneous landscape of qualitative research, one can further think of qualitative inquiry in terms of 'means' and 'orientation' (Pernecky, 2016).
Qualitative research Qualitative research is a broad methodological approach that encompasses many research methods. The aim of qualitative research may vary with the disciplinary background, such as a psychologist seeking to gather an in-depth understanding of human behavior and the reasons that govern such behavior. Qualitative methods examine the "why" and "how" of decision making, not just "what", "where", "when", or "who", and have a strong basis in the field of sociology to understand government and social programs. Qualitative research is popular among political science, social work, and special education and education searchers.
Qualitative research One traditional and specialized form of qualitative research is called cognitive testing or pilot testing which is used in the development of quantitative survey items. Survey items are piloted on study participants to test the reliability and validity of the items. This approach is similar to psychological testing using an intelligence test like the WAIS (Wechsler Adult Intelligence Survey) in which the interviewer records "qualitative" (i.e., clinical observations)throughout the testing process. Qualitative research is often useful in a sociological lens. Although often ignored, qualitative research is of great value to sociological studies that can shed light on the intricacies in the functionality of society and human interaction.
Qualitative research Qualitative researchers face many choices for techniques to generate data ranging from grounded theory development and practice, narratology, storytelling, transcript poetry, classical ethnography, state or governmental studies, research and service demonstrations, focus groups, case studies, participant observation, qualitative review of statistics in order to predict future happenings, or shadowing, among many others. Qualitative methods are used in various methodological approaches, such as action research which has sociological basis, or actor-network theory.
Qualitative research Robert Bogdan in his advanced courses on qualitative research traces the history of the development of the fields, and their particular relevance to disability and including the work of his colleague Robert Edgerton and a founder of participant observation, Howard S. Becker. As Robert Bogdan and Sari Biklen describe in their education text, "historians of qualitative research have never, for instance, included Freud or Piaget as developers of the qualitative approach, yet both relied on case studies, observations and indepth interviewing".
Qualitative research Qualitative research is a method of inquiry employed in many different academic disciplines, including in the social sciences and natural sciences, but also in non-academic contexts including market research, business, and service demonstrations by non-profits.
Qualitative psychological research Silverman, D. (Ed.). (2004). Qualitative Research Theory, Method and practice. New delhi: The SAGE.
Qualitative psychological research Flick, U. (2006). An Introduction to Qualitative Research. California: Sage Publications.
Qualitative marketing research Qualitative research usually has a smaller sample size than quantitative research due to the complexity of its data.
Qualitative research There are records of qualitative research being used in psychology before World War II, but prior to the 1950s, these methods were viewed as invalid. Owing to this, many of the psychologists who practiced qualitative research denied the usage of such methods or apologized for doing so. It was not until the late 20th century when qualitative research was accepted in elements of psychology though it remains controversial. The excitement about the groundbreaking form of research was short-lived as few novel findings emerged which gained attention. Community psychologists felt they did get the recognition they deserved. A selection of autobiographical narratives of community psychologists can be found in "Six Community Psychologists Tell Their Stories: History, Contexts and Narratives" (Kelly & Song, 2004), including the well known Julian Rappaport.
Qualitative psychological research Qualitative research methodologies are oriented towards developing understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the perspective that informs the research questions and the research methods used.
Qualitative research In the conventional view of statisticians, qualitative methods produce information only on the particular cases studied (e.g., ethnographies paid for by governmental funds which may involve research teams), and any more general conclusions are considered propositions (informed assertions). Quantitative methods can then be used to seek empirical support for such research hypotheses.
Qualitative research A popular method of qualitative research is the case study (e.g., Stake, 1995) or (Yin, 1989) which examines in depth "purposive samples" to better understand a phenomenon (e.g., support to families; Racino, 1999); hence, smaller but focused samples are more often used than large samples which may also be conducted by the same or related researchers or research centers (e.g., Braddock, et al., 1995).
Qualitative psychological research K.Denzin, N., & Lincoln, Y. S. (Eds.). (2011). The SAGE Handbook of Qualitative Research (Vol. 4). New Delhi: The SAGE.
Qualitative psychological research Morgan, D. L. (n.d.). Focus groups as qualitative research. Retrieved December 5, 2014, from https://www.kth.se/social/upload/6566/morgan.pdf