Estrategias de Redes Sociales

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/redes-sociales-estrategias

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About Course

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, estrategias y tácticas para las redes sociales de tu plan de marketing digital. Conocerás en detalle los códigos y técnicas de Facebook, Twitter, Instagram y LinkedIn; incluyendo estrategias de contenido, anuncios y estadísticas.

Course Syllabus

Bienvenidos al primer módulo del curso. En esta semana veremos los siguientes temas: introducción a Facebook; breve historia; diferencias entre Perfil, Grupo y FanPage; principales comunicaciones y pasos básicos. definición de Objetivos Centrales y Secundarios; cambio de algoritmo en Facebook y objetivo central: engagement; estrategia de contenidos en Facebook; ejes-categorías de contenidos en Facebook y cómo desarrollarlos (soportes, creatividad, etc.); KPIs y estadísticas centrales de Facebook: Likes, Alcance, Publicaciones; cómo reportarlas y medir nuestros objetivos; pauta publicitaria en Facebook: formatos, audiencias y costos.

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Course Introduction

En este curso, podrás adquirir los conocimientos y criterios iniciales para crear los objetivos, est

Course Tag

Social Media Marketing Social Media Marketing Digital Marketing

Related Wiki Topic

Article Example
Redes Natural Park The Redes Natural Park (Spanish: Parque Natural de Redes) is located in the Principality of Asturias in northern Spain. Its total area is , split between two municipalities: Caso () and Sobrescobio (). It was declared a natural park in 1996.
Redes (film) The score is considered a classic of film music. As the music rarely overlaps with dialogue, it has been possible to show the film with live orchestral accompaniment. "Redes" is one of the few pieces of Mexican film music to have entered the concert repertory. Revueltas made an orchestral suite from the "Redes" score, which he premiered in 1936.
Redes (Revueltas) The film concerns the efforts of exploited fishermen to unite. "Redes" means "nets" in Spanish. The directors were Fred Zinneman and Emilio Gomez Muriel.
Redes (film) Redes is a Mexican film, released in 1936, about the fishing community of Alvarado on the Gulf Coast of Mexico, near the city of Veracruz. Although the Spanish language title refers to (fishing) nets, the English language title is "The Wave" (apparently referring to imagery at the end of the film). "Redes" was made with a mainly non-professional cast and has been seen as anticipating Italian neorealism. It concerns the struggle of poor fishermen to overcome exploitation.
Redes Natural Park Since 2003 Redes has been protected as a Special Protection Area for birds.
Redes (Revueltas) Redes is a film score by the Mexican Composer Silvestre Revueltas for the film of the same name. It was his first film score, begun in 1934, when he visited the film crew on location in Alvarado.
Humberto André Redes Filho Humberto André Redes Filho (born 20 June 1945) is a Brazilian former footballer who competed in the 1964 Summer Olympics.
Redes Natural Park In September 2001, the park was included by Unesco in the global network of Biosphere reserves. Redes is one a group of biosphere reserves in the Cantabrian Mountains, which includes Picos de Europa National Park and Somiedo Natural Park. Since 2007 there has been discussion of creating a single super-reserve called "Gran Cantabrica" to protect the mountain eco-system.
Redes (film) The production was affected by political developments in 1934. Bassols resigned as minister of education in May and Carlos Chávez was replaced. Work on "Redes" continued under Chávez' successor, Antonio Castro Leal. However, Strand was warned funding could not be guaranteed beyond the end of the year, when a new president was due to take office. Strand left Mexico early in 1935 with the film still unreleased.
Actes de la recherche en sciences sociales The Actes de la recherche en sciences sociales is a quarterly French academic journal of social science established in 1975 by Pierre Bourdieu at the Maison des sciences de l'homme (MSH). It is published by Éditions du Seuil and produced in collaboration with the Centre de sociologie européenne (a Centre national de la recherche scientifique laboratory based at the University of Paris-1 and the École des hautes études en sciences sociales), as well as the Collège de France, the Fondation Maison des sciences de l'homme, and the Centre national du livre.
Revue des Sciences Sociales The Revue des sciences sociales, formerly Revue des sciences sociales de la France de l'Est, is a French language journal in social sciences (mainly sociology, ethnology and demography), founded in 1972 by Julien Freund, a French sociologist known for its works on conflicts. It is published by the Social Science Department of the University of Strasbourg (France) and by the CNRS research unit "Cultures et sociétés en Europe" (UMR n° 7043). Since 2005, the journal publishes two issues per year, collecting articles on a given theme, edited by guest editors. Abstract of the articles are available in English, French, and German in the printed issue and on the website of the journal.
Revista Austral de Ciencias Sociales Revista Austral de Ciencias Sociales is a biannual peer-reviewed academic journal specialising in social science, including fields such as history and archaeology. It was established in 1997 and is published by the Austral University of Chile. The journal is abstracted and indexed in Scopus, Redalyc, and Latindex.
FISEC (Foro Iberoamericano Sobre Estrategias de Comunicación) FISEC (Foro Iberoamericano Sobre Estrategias de Comunicación) or "Latin American Forum on Communication Strategies" is a nonprofit association founded in 2003 by a group of academic and professional experts as a common meeting point in the field of communication and strategy. It includes more than 350 experts from 120 universities and 130 members of the mass media, institutions and firms from Latin American countries, the United States, Italy, France, Germany and Russia. Among the members are French epistemologist and essayist Edgar Morin, Spanish psychologist José Luis Pinillos, Colombian philosopher Guillermo Hoyos, cultural anthropologist Constantin Von Barloewen (Harvard University Council, U.S.A.), and communicators and media analysts Jesús Martín Barbero (Pontificia Universidad Javierana, Bogotá), Rafael Alberto Pérez (Universidad Complutense de Madrid), Jesús Galindo Cáceres (Tecnológico de Monterrey, Mexico), José Carreño (Universidad Iberoamericana de México DF and ex spokesman for the Mexican Government) and Sandra Massoni (Universidad de Rosario, Argentina).
Eliseo Roberto Colón Zayas • "De la comunidad virtual a las redes sociales: jóvenes e interacción social cibernética" [From Virtual Community to Social Networks: Youth and Social Interaction in Ciberspace] en "70 Años de Periodismo y Comunicación en América Latina: Memoria y perspectivas". Alfredo Alfonso, Florencia Saintout y Margarida Krohling Kunsch, eds., La Plata: Universidad Nacional de la Plata Ediciones de Periodismo y Comunicación No. 36, 2007.
Annales. Histoire, Sciences Sociales Annales. Histoire, Sciences Sociales is a French academic journal covering social history that was established in 1929 by Marc Bloch and Lucien Febvre. The journal gave rise to an approach to history known as the Annales School. The journal began in Strasbourg as "Annales d'histoire économique et sociale"; it moved to Paris and kept the same name from 1929 to 1939. It was successively renamed "Annales d'histoire sociale" (1939–1942, 1945), "Mélanges d’histoire sociale" (1942–1944), "Annales. Economies, sociétés, civilisations" (1946–1994), and, finally, "Annales. Histoire, Sciences Sociales" in 1994. In 2013 it began publication of an English language edition, with all the articles translated.
Eliseo Roberto Colón Zayas • “Redes sociales e interacción social cibernética: algunas claves para pensar la socialización del emigrante en Internet” [Social Networks and Social Interaction in Ciberspace: Keys for Understanding Socialization of Immigrants through Internet] in Ingrid Steinbach Méndez, Coord. "Comunicación y derechos humanos: procesos de inclusión y exclusión en Iberoamérica". Santa Cruz, Bolivia: Fundación Universidad Privada Santa Cruz de la Sierra, 2012.
Redes Natural Park Genetic studies show that the surviving Cantabrian brown bears were divided in the twentieth century into two populations separated by a bear-free zone. (This rupture has been interpreted as the consequence of the development of communication infrastructures and human pressure). However, genetic evidence has been found in Redes of hybridisation, the result of recent breeding between individuals from the two populations. This is good news for the bears as it shows that they have found a way to reverse the fragmentation of their habitat.
Redes Natural Park Bird-life includes the Cantabrian Capercaillie, a member of the grouse family which is dependent on large tracts of mature woodland. The subspecies has been in decline, partly related to a decline in the quality of its habitat. A recovery plan has been in operation, funded by the LIFE Programme, which is due to end in 2016. The recovery plan operates across 16 SPAs, including Redes. There has been work to improve the birds' habitat and to reintroduce them to areas where it appears they have become extinct. Reintrodutions have involved a facility for raising capercaillies in captivity at Sobrescobio.
Redes Energéticas Nacionais REN - Redes Energéticas Nacionais, SGPS, S.A. (formerly Rede Eléctrica Nacional S.A.) is a Portuguese energy sector company which is the current concession holder of the country's two main energy infrastructure networks: the National Electricity Transmission Grid (RNT) and the National Natural Gas Transportation Grid (RNTGN). It is responsible for the planning, construction, operation, maintenance and global technical management of both these grids and associated infrascrutures. Its stated mission is to provide a guarantee of an uninterrupted and stable supply of energy while ensuring equal rights of grid access to the remaining participants in the energy market, including consumers, generators and distributors.
Institut des hautes études des communications sociales Institut des hautes études des communications sociales (IHECS) is a College of Communication based in Brussels, proposing Bachelors and Masters in Journalism, Public Relations, Advertising and Socio-Cultural Animation & Education.