Introduction to Search Engine Optimization

Start Date: 07/05/2020

Course Type: Common Course

Course Link:

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About Course

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO. You will be introduced to the foundational elements of how search engines work, how the SEO landscape has changed and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from search engines. You will also discover how to position yourself for a successful career in SEO should this subject prove interesting to you. We hope this taste of SEO, will entice you to continue through the Specialization.

Course Syllabus

Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.

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Course Introduction

Introduction to Search Engine Optimization This introductory course in SEO provides you with a basic understanding of SEO and how to optimize your search engine for maximum visibility and competition. You will also learn how to leverage search engines to increase your own visibility and improve your site's ranking. By the end of this course, you will be able to: - Implement keyword research and keyword research strategy - Leverage your knowledge of expert SEO by leveraging search engines - Leverage your knowledge of search optimization principles to search for better keywords - Leverage your search optimization knowledge to perform keyword research - Improve your site's ranking - Improve your cross-site SEO by leveraging search engines - Apply content strategy to your site - Negotiate better keywords - Negotiate better terms" This course can be taken as a part of the SEO specialization or independently.If you are interested in continuing with the specialization, more information can be found in the "WIP" section below. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.Introduction to SEO Search Engine Optimization Search Engine Negotiation Cross Site SEO Introduction to Web Design This course is focused on a critical area of web design: how to differentiate between the code and markup that we use on the pages we control. The lectures will cover topics such as coding style

Course Tag

Search Algorithm Search Engine Optimization (SEO) Mathematical Optimization Semantics

Related Wiki Topic

Article Example
Search Engine Optimization, Inc. Garry Grant founded Search Engine Optimization, Inc. in 1997. Prior to Search Engine Optimization Inc., Grant founded DAG Web Studios, a web development company in 1995. Grant left the company in 1997 and founded Search Engine Optimization Inc., recognizing a need for search engine visibility for businesses "You could spend a million bucks on a website, [but] if it's not visible, it's worth nothing." Grant has been featured in major publications including Computer World, Wired, Bloomberg, and Entrepreneur Magazine.
Search Engine Optimization, Inc. In 2004, Search Engine Optimization Inc., opened a satellite office in Los Angeles to serve the entertainment industry.
Search Engine Optimization, Inc. In August of 2016, Search Engine Optimization Inc., was named as a finalist in the Agency of the Year category of the Search Engine Land Landy Awards.
Search Engine Optimization, Inc. Search Engine Optimization, Inc. is an Internet marketing company based in Carlsbad, California. The company specializes in search engine optimization and search engine marketing. Notable current and previous clients include Entrepreneur Magazine, Microsoft, AT&T, IGN, G4, Sandals, Teleflora, Fredericks of Hollywood, and Oxi Fresh.
Search engine optimization In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Search engine optimization metrics A number of metrics are available to marketers interested in search engine optimization. Google, Moz, Majestic Search Engine and Ahrefs all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
Search Engine Strategies Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.
Search engine optimization Optimization techniques are highly tuned to the dominant search engines in the target market.
Search Engine Optimization, Inc. In 2006, Frost and Sullivan hosted an eBroadcast with the company and published a whitepaper on Search Engine Optimization Inc's., Entrepreneur Magazine case study highlighting a 2 million dollar return on investment for Entrepreneur Magazine.
Search Engine Optimization, Inc. In 2007, Inc. 5000, "Inc." magazine ranked Search Engine Optimization Inc., as the 3rd fastest-growing private advertising and marketing company in the San Diego metro region, and No. 1369 in the U.S.
Search engine optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
Search engine optimization By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, "The New York Times"' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Search engine optimization Site owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Search engine optimization By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Search engine marketing Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.
Location search optimization Location search optimization (LSO) is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web, LSO is about making content accessible and sharable around a place or location.
Search engine optimization Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
Search engine optimization SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
Search engine marketing Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.