Search Engine Optimization Fundamentals

Start Date: 07/05/2020

Course Type: Common Course

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About Course

Gain an understanding of search engine algorithms and how they affect organic search results and websites. Building on this knowledge, you’ll learn the key elements for creating an effective SEO strategy, including how to select keywords and perform keyword research; consumer psychology and search behavior; and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Course Syllabus

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

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Course Introduction

Search Engine Optimization Fundamentals The Search Engine Optimization (SEO) Fundamentals course introduces learners to the core techniques that drive SEO optimization and how to implement strategies to optimize the search engine results. Energetic keywords are the primary method of optimizing search engine results, but other effective strategies include: optimizing the query language, optimization of the search query structure, optimizing the crawl language, and optimizing the crawl for relevance.Introduction Basic SEO: Search Engine Optimization Improving the Cross-Site Linky More Advanced SEO: Cross-Site Linky Sustainability through Soccer: Systems-Thinking in Action This course introduces audiences to different systems-based sustainability approaches, and how these systems interact with one another to produce sustainable development outcomes. The course emphasizes diverse, interdisciplinary perspectives on sustainable playing fields and soccer in all four corners of the globe: from the players and coaches to the supporters and governments. The objective of this course is to present different systems-based sustainability perspectives in a globalised and multi-cultural context, combining research and out-of-the-studio learning opportunities. The course is taught by experts from around the world, and is open to international students and professionals. It is designed to be interactive, engaging and, most importantly, engaging. What you’ll learn: - The technical and institutional basis for sustainable development and soccer in all four corners

Course Tag

Social Media Keyword Research Marketing Mathematical Optimization

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Article Example
Search Engine Optimization, Inc. Garry Grant founded Search Engine Optimization, Inc. in 1997. Prior to Search Engine Optimization Inc., Grant founded DAG Web Studios, a web development company in 1995. Grant left the company in 1997 and founded Search Engine Optimization Inc., recognizing a need for search engine visibility for businesses "You could spend a million bucks on a website, [but] if it's not visible, it's worth nothing." Grant has been featured in major publications including Computer World, Wired, Bloomberg, and Entrepreneur Magazine.
Search Engine Optimization, Inc. In August of 2016, Search Engine Optimization Inc., was named as a finalist in the Agency of the Year category of the Search Engine Land Landy Awards.
Search Engine Optimization, Inc. Search Engine Optimization, Inc. is an Internet marketing company based in Carlsbad, California. The company specializes in search engine optimization and search engine marketing. Notable current and previous clients include Entrepreneur Magazine, Microsoft, AT&T, IGN, G4, Sandals, Teleflora, Fredericks of Hollywood, and Oxi Fresh.
Search Engine Optimization, Inc. In 2004, Search Engine Optimization Inc., opened a satellite office in Los Angeles to serve the entertainment industry.
Search engine optimization In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Search Engine Strategies Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.
Search engine optimization metrics A number of metrics are available to marketers interested in search engine optimization. Google, Moz, Majestic Search Engine and Ahrefs all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
Search Engine Optimization, Inc. In 2006, Frost and Sullivan hosted an eBroadcast with the company and published a whitepaper on Search Engine Optimization Inc's., Entrepreneur Magazine case study highlighting a 2 million dollar return on investment for Entrepreneur Magazine.
Search Engine Optimization, Inc. In 2007, Inc. 5000, "Inc." magazine ranked Search Engine Optimization Inc., as the 3rd fastest-growing private advertising and marketing company in the San Diego metro region, and No. 1369 in the U.S.
Search engine optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
Search engine optimization Optimization techniques are highly tuned to the dominant search engines in the target market.
Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Search engine optimization Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
Search engine optimization By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, "The New York Times"' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
Search engine optimization Site owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Location search optimization Location search optimization (LSO) is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web, LSO is about making content accessible and sharable around a place or location.
Search engine optimization By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.
Search engine marketing Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.
Search engine optimization SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors. Search engines can change their algorithms, impacting a website's placement, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.
Search engine marketing Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.