Advanced Search Engine Optimization Strategies

Start Date: 12/27/2020

Course Type: Common Course

Course Link:

About Course

This course focuses on technical, mobile and social strategies for increasing site traffic. Learn how to build SEO for international audiences through content localization, global team alignment and optimizing for local search engines. Discover techniques to optimize mobile-friendly websites, get mobile apps discovered, and leverage social media to drive organic SEO traffic. You will also learn how to identify key SEO metrics and collect, interpret, validate, and report success to your clients and stakeholders.

Course Syllabus

Welcome to this first module where you will discover how technical search engine optimization (SEO) can improve your website. You will discuss and use web metrics as you compare performance analysis tools and plug-ins. You will be able to find and fix problems, heighten visibility, improve site architecture, and accelerate page load speed for your own website. You will be able to take the steps necessary to conduct a website audit and finally, you’ll discover strategies to achieve positive change by working well with teams and stakeholders.

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Course Introduction

Advanced Search Engine Optimization Strategies This is the third course in the MediaLinkED Pitching and Broadcasting specialization that explores advanced pitching strategies and tactics, and includes the conclusion of the specialization, Advanced Search Engine Optimization. In this course, you will learn about the different ways that search engines index a media coverage and use that information to present their own personalized content. You'll learn about different ways that search engines index a news report, a television report, or a radio broadcast, and finally how search engines use that information to present their own personalized content. You'll also learn about different search engine optimization strategies and techniques for pitching your content, including the use of search optimizer engines, optimization of keyword research, and the use of paid search engines to rank your content. You'll use these different techniques to reach your pitch and get your content noticed. At the end of this course, you will be able to: • Construct a top-level pitch and deliver an effective summary of your content • Communicate a compelling pitch with audience members • Identify different ways search engines index your content • Explain different search engine optimization techniques • Use various search engine optimization tools • Advance your content through content marketing and social media strategiesIntroduction to Search Engine Optimization Operating Different SEO Strategies Communicating with SEO Pitching and Getting Your Content Visited Advanced Collecting and Processing Data

Course Tag

Data Analysis Analytics Marketing Mathematical Optimization

Related Wiki Topic

Article Example
Search Engine Strategies Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.
Search Engine Optimization, Inc. Garry Grant founded Search Engine Optimization, Inc. in 1997. Prior to Search Engine Optimization Inc., Grant founded DAG Web Studios, a web development company in 1995. Grant left the company in 1997 and founded Search Engine Optimization Inc., recognizing a need for search engine visibility for businesses "You could spend a million bucks on a website, [but] if it's not visible, it's worth nothing." Grant has been featured in major publications including Computer World, Wired, Bloomberg, and Entrepreneur Magazine.
Search Engine Optimization, Inc. In August of 2016, Search Engine Optimization Inc., was named as a finalist in the Agency of the Year category of the Search Engine Land Landy Awards.
Search Engine Optimization, Inc. Search Engine Optimization, Inc. is an Internet marketing company based in Carlsbad, California. The company specializes in search engine optimization and search engine marketing. Notable current and previous clients include Entrepreneur Magazine, Microsoft, AT&T, IGN, G4, Sandals, Teleflora, Fredericks of Hollywood, and Oxi Fresh.
Search Engine Optimization, Inc. In 2004, Search Engine Optimization Inc., opened a satellite office in Los Angeles to serve the entertainment industry.
Search engine optimization In 2005, an annual conference, AIRWeb, Adversarial Information Retrieval on the Web was created to bring together practitioners and researchers concerned with search engine optimization and related topics.
Search Engine Strategies One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in Mountain View, CA (Googleplex), dubbed "Google Dance".
Search engine optimization metrics A number of metrics are available to marketers interested in search engine optimization. Google, Moz, Majestic Search Engine and Ahrefs all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
Search Engine Optimization, Inc. In 2006, Frost and Sullivan hosted an eBroadcast with the company and published a whitepaper on Search Engine Optimization Inc's., Entrepreneur Magazine case study highlighting a 2 million dollar return on investment for Entrepreneur Magazine.
Search Engine Optimization, Inc. In 2007, Inc. 5000, "Inc." magazine ranked Search Engine Optimization Inc., as the 3rd fastest-growing private advertising and marketing company in the San Diego metro region, and No. 1369 in the U.S.
Search engine marketing Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was popularized by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Search engine optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.
Search engine optimization Optimization techniques are highly tuned to the dominant search engines in the target market.
NIIT Imperia 25. Advanced Program in Search Engine Optimization
Search engine marketing Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Search engine optimization Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.
Search engine optimization By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. In June 2007, "The New York Times"' Saul Hansell stated Google ranks sites using more than 200 different signals. The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization, and have shared their personal opinions. Patents related to search engines can provide information to better understand search engines.
Search engine optimization Site owners recognized the value of a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convincing the Trademark Office in Arizona that SEO is a "process" involving manipulation of keywords and not a "marketing service."
Location search optimization Location search optimization (LSO) is the process of improving the visibility of a website or a webpage by reaching more readers through location-enabled devices. LSO is a new step in a line of web optimization methods, which began with search engine optimization (SEO) to boost search rankings, and social media optimization (SMO) to make content more sharable. With mobile phones and location-enabled devices becoming the more prevalent way in which consumers access the Internet and search on the Web, LSO is about making content accessible and sharable around a place or location.
Search engine optimization By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms in an effort to prevent webmasters from manipulating rankings.