Advanced Content and Social Tactics to Optimize SEO

Start Date: 02/14/2021

Course Type: Common Course

Course Link: https://www.coursera.org/learn/seo-tactics

About Course

Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.

Course Syllabus

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. By the end of this module, you will be able to identify and demonstrate the "do’s and don’ts" of obtaining links, and build your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

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Course Introduction

Advanced Content and Social Tactics to Optimize SEO In this course, you will learn advanced strategies for optimizing your website for SEO. You will learn about optimization in detail, step-by-step methods that can be used to optimize your website for a specific purpose, and common optimization techniques used to optimize your website for a specific purpose only. This course is designed to cover topics such as keyword research, optimizing your portfolio, optimizing your social media channels, optimizing your landing page, optimizing your site for a specific purpose, optimizing your site using a hosting service, optimizing your site for a particular purpose only, optimizing your site for a specific purpose, and optimizing your site for a specific purpose only. You will also learn about optimizing your site for a specific purpose only if the website is optimized for a specific purpose. In this course, you will learn the fundamentals of SEO which allows you to easily tune your website for a specific purpose. You will learn about optimizing your site for a specific purpose by using the appropriate set of keywords, phrases and/or other tactics. You will also learn about optimizing your website for a specific purpose only if the website is optimized for a specific purpose. This is the second course in the Optimization with Content Strategy specialization. The target audience of this specialization include: - Business owners trying to discover more content for their websites, - Professionals working to optimize their websites for SEO, - Social media enthusiasts, - Consultants and SEO experts, - Community members looking for resources and tips

Course Tag

Social Media Marketing Social Media Content Marketing Mathematical Optimization

Related Wiki Topic

Article Example
Advanced Content Advanced Content is used to provide interactive menus and "special features" such as additional bonus/extras content and games for HD DVD (one of the high-definition video formats). The Advanced Content runtime engine is responsible for responding to user navigation input (e.g., from a remote control) as well as events set to occur during playback of a movie, controlling all actions and interactive properties during the playback of a movie. The Advanced Content specification was developed by Microsoft and Disney with input from other members of the DVD Forum including Toshiba and Sonic Solutions.
Content audit Methods used to perform a content audit include content ROT (redundant, outdated, trivial) analysis, social media analysis, SEO analysis, competitive analysis, content analysis heuristics (including information scent, differentiation, completeness, consistency, and currency), heat map analysis, among many others.
Advanced Content To support the ECMAScript code, Advanced Content defines a large number of objects, properties, and methods ("APIs") that are analogous to the DOM in a web browser; these APIs allow the script to query and control the player, animate the markup page, respond to user events, and connect to the internet to download new content such as trailers, cast & crew bios, or other information.
Advanced Content The rival Blu-ray format does not use Advanced Content. It uses BD-J instead.
Advanced Content The most popular implementation of Advanced Content (running in both the Toshiba HD DVD players and Microsoft Xbox 360 add-on) is Microsoft's HDi.
Advanced Content Advanced Content provides interactivity in the HD DVD optical disc format.
Advanced Content Advanced Content is written using the declarative XML language and the imperative ECMAScript language. Advanced Content applications are very similar in structure to AJAX applications on the web, using a combination of script and markup in an asynchronous execution model. A "page" is created using markup and it can be modified over time based on user input, the progression of the movie, and so on. A new "page" may be loaded as needed (e.g., when switching to a different part of the application) and the process starts again.
Advanced Content The ability to play back Advanced Content is a mandatory part of the HD DVD-Video specification. Its features were defined by content providers (specifically Disney and Warner Bros.) based on the scenarios they required for a next generation disc format.
Speak Social Speak Social was founded in November 2010 when Brad Bogus, now president of Speak Social, partnered with Adam Price, a former SEO expert with HostYouOnline.com, to integrate the concept of video sharing (and other social media platforms) with content marketing utilizing SEO practices to form a social media marketing startup company.
Advanced Airlift Tactics Training Center The mission of the Advanced Airlift Tactics Training Center is to provide current academic and combat flying training tactics to airlift air crews of the Air National Guard, Air Force Reserve, active duty USAF, sister services and allied nations. This training enhances air crew survivability and mission success in a combat environment. AATTC also functions as a clearing house for gathering and disseminating airlift tactics information by means of an annual Tactics Symposium.
Advanced Content Advanced Content includes an XML element grammar based on HTML for content such as images, buttons, text, etc.; An XML attribute grammar based on CSS and XSL to describe layout, color, font types, etc.; and an element and attribute grammar based on SMIL for timing, animation, eventing, and synchronization. Whilst it is possible to write complex, interactive pages using only the declarative XML dialect, any interactions with the player itself (e.g., to change audio language or jump to a new title) requires imperative code written in ECMAScript.
Social spam Commercial spam is a comment that has commercial content irrelevant to the discussion at hand. Many of the old email spam content resurfaced on social networks, from Viagra ads, to work-from-home scams, to counterfeit merchandise. Recent analysis showed social spammers content preferences changing slightly, with apparel and sports accounting for 36% of all posts. Others included: porn and pills (16%), SEO/web development (23%), and mortgage loans (12%).
SEO contest Some webmasters resort to spam, while others use white-hat optimization techniques, like providing good content covering the competition, or optimizing page titles. Most SEO contests expect people to optimize a single web page for a non-existent phrase of two silly words. This is to keep existing web sites from getting a head start and to make sure that regular internet searchers will not be shown contest pages when searching the web for other information.
Social optimization Social optimization is a foundational element to the The Art of Social Strategy methodology developed by Heidi Forbes Öste in 2008. Note: "social optimization" and the term "social media optimization" are not the same. Social optimization is about people and relationships. Social media optimization (SMO) is about content and media channels. SMO is a method for maximizing the efforts using social media channels. SMO includes such concepts as search engine optimization (SEO) and use of content management systems that release content according to context in the best time slots and channels to reach a target audience. Social optimization, on the other hand, refers to the human element of social interactions. Social technologies (mobile and smart phones, social media, wearables and IoT to name a few) have added a layer of complexity and opportunity to what was once limited to in person relationships. It is with this lens that the concept of social optimization is applied to understanding human, in particular social, behavior.
Advanced Airlift Tactics Training Center The AATTC course is listed in AFC 36-2223 (USAF Formal Schools Catalog) as AATTC - Advanced Airlift Tactics Training Center and is assigned PDS code 6S4.
Social selling Social relationship management is the use of digital networks as channels for nurturing ongoing relationships with customers. Social Relationship Management - sometimes referred to as Social CRM - is an extension of traditional relationship management that focuses on communication and feedback with customers vis-a-vis social media. Social Relationship Management tactics include listening and responding to customer feedback online, and re-posting user-generated content regarding company. Social Relationship Management emphasizes authentic and genuine connections, and directly engaging with stakeholders in online conversations.
Optimize (magazine) Optimize was an American monthly business magazine published between November 2001 and June 2007.
Computational social science Computational social science revolutionizes both fundamental legs of the scientific method: empirical research, especially through big data, by analyzing the digital footprint left behind through social online activities; and scientific theory, especially through computer simulation model building through social simulation. It is a multi-disciplinary and integrated approach to social survey focusing on information processing by means of advanced information technology. The computational tasks include the analysis of social networks, social geographic systems, social media content and traditional media content.
Web content Quality content is a very common phrase used to describe content which aren't focused to increase the clickbait culture but rather to help those who get through it. Websites considered as content farms manipulate keywords to attract search engines to their website, but are considered to have content of poor quality. Quality content promises lower bounce rates as users find that content helpful and stay for a longer time. In contrast, content farms have higher bounce rates, as users tend not to stay after finding that the content is focused solely on fooling search engines. Several companies fill their web pages with a very high density of keywords and use techniques like LSI to make the page SEO-friendly. The over-use of these techniques are flagged as black-hat SEO techniques by Google algorithms.
Website content writer Copywriting agencies combine copywriting services with a range of editorial and associated services, that may include brand positioning, message consulting, social media, SEO consulting, developmental and copy editing, proofreading, fact checking, layout, content syndication, and design. Outsourcing allows businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors.