Introduction to Business Analytics and Information Economics Specialization

Start Date: 01/24/2021

Course Type: Specialization Course

Course Link:

About Course

Asset ManagementBusiness AnalyticsEnterprise Information ManagementMonetizationInfonomicsstrategyAccountingData AnalysisBig DataInnovation

Course Syllabus

Business Analytics Executive Overview
Infonomics I: Business Information Economics and Data Monetization
Infonomics II: Business Information Management and Measurement
Introduction to Business Analytics and Information Economics Capstone

Coursera Plus banner featuring three learners and university partner logos

Course Introduction

Analytic opportunities and the value of data. Gain the ability to process data to make predictions about the behavior of individuals or markets.

Course Tag

Related Wiki Topic

Article Example
Business analytics In later years the business analytics have exploded with the introduction to computers. This change has brought analytics to a whole new level and has brought about endless possibilities. As far as analytics has come in history, and what the current field of analytics is today, many people would never think that analytics started in the early 1900s with Mr. Ford himself.
Business analytics Thomas Davenport, professor of information technology and management at Babson College argues that businesses can optimize a distinct business capability via analytics and thus better compete. He identifies these characteristics of an organization that are apt to compete on analytics:
Business economics Business economics is a field in applied economics which uses economic theory and quantitative methods to analyze business enterprises and the factors contributing to the diversity of organizational structures and the relationships of firms with labour, capital and product markets. A professional focus of the journal "Business Economics" has been expressed as providing "practical information for people who apply economics in their jobs."
Reed Business Information Since 2009 Reed Business Information has focused on data, analytics and information.
Business analytics Business analytics (BA) refers to the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods. In contrast, business intelligence traditionally focuses on using a consistent set of metrics to both measure past performance and guide business planning, which is also based on data and statistical methods.(citation needed)
Department of Business Economics The MBA in Business Economics (erstwhile MBE) is a two-year, full-time course offering a dual major or specialization to students. Students are given a grounding in fundamentals of micro and macro economics and quantitative techniques - business statistics. These are coupled with specializations in the fields of quantitative techniques/finance/marketing/human resources systems and operations/regional and transport economics/ and applied environmental economics.
Business analytics Business analytics makes extensive use of statistical analysis, including explanatory and predictive modeling, and fact-based management to drive decision making. It is therefore closely related to management science. Analytics may be used as input for human decisions or may drive fully automated decisions. Business intelligence is querying, reporting, online analytical processing (OLAP), and "alerts".
Bibliography of encyclopedias: business, information and economics This is a list of encyclopedias and encyclopedic/biographical dictionaries published on the subject of business, information and information technology, economics and businesspeople in any language. Entries are in the English language except where noted.
Information economics Information economics is formally related to game theory as two different types of games that may apply, including games with perfect information, complete information, and incomplete information. Experimental and game-theory methods have been developed to model and test theories of information economics, including potential public-policy applications such as mechanism design to elicit information-sharing and otherwise welfare-enhancing behavior.
Analytics Web analytics allows marketers to collect session-level information about interactions on a website using an operation called sessionization. Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify IP address, and track activities of the visitor. With this information, a marketer can improve marketing campaigns, website creative content, and information architecture.
Analytics Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include predictive analytics, prescriptive analytics, enterprise decision management, retail analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, sales force sizing and optimization, price and promotion modeling, predictive science, credit risk analysis, and fraud analytics. Since analytics can require extensive computation (see big data), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics.
Information economics Information economics or the economics of information
Information economics The subject of "information economics" is treated under "Journal of Economic Literature" classification code . The present article reflects topics included in that code. There are several subfields of information economics. Information as signal has been described as a kind of negative measure of uncertainty. It includes complete and scientific knowledge as special cases. The first insights in information economics related to the economics of information goods.
Business economics The term 'business economics' is used in a variety of ways. Sometimes it is used as synonymously with industrial economics/industrial organisation, managerial economics, and economics for business. Still, there may be substantial differences in the usage of 'economics for business' and 'managerial economics' with the latter used more narrowly.
Business economics The program at Harvard University uses economic methods to analyze practical aspects of business, including business administration, management, and related fields of business economics.
Business intelligence Business intelligence and business analytics are sometimes used interchangeably, but there are alternate definitions. One definition contrasts the two, stating that the term business intelligence refers to collecting business data to find information primarily through asking questions, reporting, and online analytical processes. Business analytics, on the other hand, uses statistical and quantitative tools for explanatory and predictive modelling.
Business analytics Business analytics depends on sufficient volumes of high quality data. The difficulty in ensuring data quality is integrating and reconciling data across different systems, and then deciding what subsets of data to make available.
Reed Business Information Reed Business Information is a provider of data services, business information and workflow solutions to businesses. The company is based in the United Kingdom, United States, China, Singapore, Continental Europe and Australia. Reed Business Information is a division of RELX Group and is often referred to as RBI. The company produces data, analytics and information for businesses. It provides services to specific sectors including chemicals, agriculture, HR, property, finance, science and aerospace. Products and services include; ICIS, Accuity, XpertHR, FlightGlobal, "Estates Gazette", Proagrica and "New Scientist".
Analytics Security analytics refers to information technology (IT) solutions that gather and analyze security events to bring situational awareness and enable IT staff to understand and analyze events that pose the greatest risk. Solutions in this area include security information and event management solutions and user behavior analytics solutions.
National Association for Business Economics NABE is the publisher of "Business Economics", a scholarly journal that covers different aspects of applied economics and is published quarterly. The journal serves as an essential resource and provides practical information for people who apply economics in the workplace. It is the leading forum for debating solutions to critical business problems, analyzing key business and economic issues, and sharing of best-practice models, tools, and hands-on techniques from practitioners in the field of economics.