Estrategia de marketing Specialization

Start Date: 05/31/2020

Course Type: Specialization Course

Course Link: https://www.coursera.org/specializations/estrategia-de-marketing

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About Course

¿Sueles escuchar la palabra "marketing " a diario, pero no estás seguro de lo que realmente significa o por qué una empresa lo necesita?, ¿Sabes que el marketing es importante para tu empresa, producto o servicio, pero no estás seguro de por dónde empezar? Aprende sobre los conceptos y las herramientas que necesitas para desarrollar con éxito la estrategia de marketing de tu empresa, producto o servicio. Empieza por comprender a los consumidores y las principales técnicas de investigación de mercado, a continuación, aprende cómo segmentar correctamente, y cómo definir el posicionamiento de tu producto para que sea exitoso. Continua analizando las cuatro áreas críticas del marketing, las tan famosas cuatro Ps de producto, precio, promoción y plaza. Por último, aprende cómo implementar tus ideas y comunicar las campañas a través del plan de marketing. Al final, en el proyecto capstone vas a desarrollar un plan de marketing para el lanzamiento de un nuevo proyecto.

Course Syllabus

Investigación de mercados y comportamiento del consumidor
Posicionamiento: La base del éxito en la estrategia de marketing
Fundamentos del marketing mix
El plan de marketing

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Course Introduction

Desarrollar su estrategia de marketing. Los fundamentos de la investigación de mercado, el posicionamiento, el marketing mix y las campañas.

Course Tag

Marketing Plan Market Data Marketing Marketing Mix

Related Wiki Topic

Article Example
Interactive specialization According to the second, the Interactive Specialization (IS)
Specialization (functional) Specialization is when people specialize in one thing or another which they are good at.
Specialization (functional) Adam Smith described economic specialization in his classic work, "The Wealth of Nations".
Academic specialization As the volume of knowledge accumulated by humanity became too great, increasing specialization in academia appeared in response.
Master of Marketing Research University of Wisconsin at Madison offers a premier specialization in marketing research in their MBA program. The specialization in marketing is supported by A.C. Nielsen center for marketing research, which was founded in 1990 as a part of the business school. The program has only fall entry and follows the general full-time MBA application cycle. The program provides internship as an integral part with 100% internship placement rate. Till date the program has 94% full-time placement rate. University of Wisconsin has Tier 1 status.
Specialization (linguistics) In linguistics, the term specialization (as defined by Paul Hopper), refers to one of the five principles by which grammaticalization can be detected while it is taking place. The other four principles are: layering, divergence, persistence, and de-categorialization.
Pir Mehr Ali Shah Arid Agriculture University Year) with specialization in Marketing, HRM, Finance.
Partial template specialization Partial template specialization is a particular form of class template specialization. Usually used in reference to the C++ programming language, it allows the programmer to specialize only some arguments of a class template, as opposed to explicit specialization, where all the template arguments are provided.
Specialization (pre)order For any sober space "X" with specialization order ≤, we have
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Academic specialization In academia, specialization (or specialisation) may be a course of study or major at an academic institution or may refer to the field that a specialist practices in.
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Specialization (pre)order The specialization order yields a tool to obtain a partial order from every topology. It is natural to ask for the converse too: Is every partial order obtained as a specialization order of some topology?
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Specialization (functional) Specialization (or specialisation) is the separation of tasks within a system. In a multicellular creature, cells are specialized for functions such as bone construction or oxygen transport. In capitalist societies, individual workers specialize for functions such as building construction or gasoline transport. In both cases, specialization enables the accomplishment of otherwise unattainable goals. It also reduces the ability of individuals to survive outside of the system containing all of the specialized components.
Functional specialization (brain) Subsequent cases (such as Broca's patient Tan) gave further support to the doctrine of specialization.
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Specialization (pre)order On the other hand, the symmetry of specialization preorder is equivalent to the R separation axiom: "x" ≤ "y" if and only if "x" and "y" are topologically indistinguishable. It follows that if the underlying topology is T, then the specialization order is discrete, i.e. one has "x" ≤ "y" if and only if "x" = "y". Hence, the specialization order is of little interest for T topologies, especially for all Hausdorff spaces.
Cognitive specialization Watson et al. provide support for a specific specialization in language-dependent humor. Its adaptive value has both extrinsic and intrinsic components: humor facilitates social bonding if shared extrinsically, and provides pleasure if enjoyed in one's own mind. In addition, Johnson-Frey (2003) proposed a unique human specialization for tool use. According to Johnson-Frey, humans' ability to use tools is based on complex cognitive mechanisms, not just advanced sensorimotor skills. Rather than it being considered a purely physical specialization based only in motor areas of the brain, Johnson-Frey argues that tool use should be classified as a cognitive phenomenon due to its foundation in cognition. On a more philosophical level, Boyer (2003) argues that "religious thought and behavior" is a specialization that originally developed as a by-product of brain function, and its adaptive purposes led to its continued evolution by natural selection. Krueger et al. (2007) have argued that trust, which may form the foundation for helping and altruism and thus the basis of human social interaction, is also a cognitive specialization.