Graphic Design Elements for Non-Designers Specialization

Start Date: 10/13/2019

Course Type: Specialization Course

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About Course

In this hands-on specialization, you will explore basic graphic design elements, color theory, images, publication design and techniques for creating effective layouts. You will also learn about typography, the creative process, the importance of brainstorming, and how to discuss and critique design in a professional setting. Page layout software and online sites will be used to incorporate and manipulate text, color, photographs and images. If you are curious about the design process, work on a team with designers and need to speak some of their language, or want to empower the creatives on your team to be even better, this specialization is made for you.

Course Syllabus

Basic Elements of Design: Design Principles and Design Software
Graphic Elements of Design: Color Theory and Image Formats
Textual Elements of Design: Fonts, Typography, and Spacing
Print and Digital Elements of Design: Branding and User Experience

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Graphic design A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Elements can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques. Graphic designers organize pages and optionally add graphic elements. Graphic designers can commission photographers or illustrators to create original pieces. Designers use digital tools, often referred to as interactive design, or multimedia design. Designers need communication skills to convince an audience and sell their designs.
Graphic design Graphic designers can work within companies devoted specifically to the industry, such as design consultancies or branding agencies, others may work within publishing, marketing or other communications companies. Especially since the introduction of personal computers, many graphic designers work as in-house designers in non-design oriented organizations. Graphic designers may also work freelance, working on their own terms, prices, ideas, etc.
Graphic design Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging and text as part of branding (see also advertising). Branding has increasingly become important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.
Association of Registered Graphic Designers The Association of Registered Graphic Designers (RGD or simply RGD; formerly "'ARGD/ON" is a non-profit, self-regulatoryprofessional design association with over 3,000 members. It serves graphic design professionals, managers, educators and students. Created in 1996 by an Act of the Legislative Assembly of Ontario (Bill Pr56), the Association is Canada’s only accredited body of graphic designers with a legislated title and the second such accredited body of graphic designers in the world. RGD certifies graphic designers and promotes knowledge sharing, continuous learning, research, advocacy and mentorship.
Graphic design Graphic design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Graphic design Experiential graphic designers try to solve problems that people encounter while interacting with buildings and space. Examples of practice areas for environmental graphic designers are wayfinding, placemaking, branded environments, exhibitions and museum displays, public installations and digital environments.
History of graphic design a new venue for the graphic designers. He demonstrated that with simple relocation of these colors, and experiment with the proportionality of various square surfaces one can achieve extremely different ambiances and various feelings. For the graphic designers who intend to convey a message with a minimum interference from the extraneous elements his experiment in minimalism was a valuable gift.
Graphic design occupations Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity. Motion designers are graphic designers for motion. Animators are illustrators for motion. Videographers are photographers for motion. Multimedia developers may also image edit, sound edit, program, or compose multimedia just as multimedia specialists.
Graphic design occupations Depending on the scope of the project, web design may involve collaboration between software engineers and graphic designers. The graphic design of a website may be as simple as a page layout sketch or handling just the graphics in an HTML editor, while the advance coding is done separately by programmers. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as web masters.
Graphic design Since the advent of personal computers, many graphic designers have become involved in interface design, in an environment commonly referred to as a Graphical User Interface (GUI). This has included web design and software design, when end user interactivity is a design consideration of the layout or interface. Combining visual communication skills with an understanding of user interaction and online branding, graphic designers often work with software developers and web developers to create the look and feel of a web site or software application. An important aspect of interface design is icon design.
Graphic design Nearly all of the popular and "industry standard" software programs used for graphic design since the early 1990s are products of Adobe Systems Incorporated. Adobe Photoshop (a raster-based program for photo editing) and Adobe Illustrator (a vector-based program for drawing) are often used in the final stage. Designers often use pre-designed raster images and vector graphics in their work from online design databases. Raster images may be edited in Adobe Photoshop, logos and illustrations in Adobe Illustrator, and the final product assembled in one of the major page layout programs, including Adobe InDesign. Graphic designers are expected to be proficient in these programs.
Graphic design Experiential graphic design is the application of communication skills to the built environment. This area of graphic design requires practitioners to understand physical installations that have to be manufactured and withstand the same environmental conditions as buildings. As such, it is a cross-disciplinary collaborative process involving designers, fabricators, city planners, architects, manufacturers and construction teams.
Motion graphic design A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.
Society of Graphic Designers of Canada The Society of Graphic Designers of Canada (GDC) is Canada's national professional graphic design society. The GDC is a member-based organization of design professionals, educators, administrators, students, and associates in communications, marketing, media and design-related fields.
Society of Graphic Designers of Canada The GDC has been an advocate and resource for Canada's graphic and communication design profession since 1956. The GDC maintains a national certified body of graphic designers and promotes high standards of graphic design and ethical business practices, for the benefit of Canadian industry, commerce, public service and education.
Association of Registered Graphic Designers By 1984 many other design disciplines such as Architecture and Interior Design had been given Acts in Provincial Legislatures so that their respective associations could govern and grant their members exclusive professional designations. RGD's founders recognized the need to align Graphic Design with other design professionals. To ensure Graphic Design could also advance as an acknowledged profession the Association's founders decided to incorporate the Association of Registered Graphic Designers (RGD).
Graphic design The term "graphic design" first appeared in print in the 1922 essay "New Kind of Printing Calls for New Design" by William Addison Dwiggins, an American book designer in the early 20th century. Raffe's "Graphic Design", published in 1927, was the first book to use "Graphic Design" in its title.
Association of Registered Graphic Designers RGD works to establish professional standards and innovative thinking within the graphic design industry. The association assumes an advocacy role for best practices for both graphic designers and the clients they work with. They focus on issues such as spec work and crowdsourcing, accessibility, sustainability, salaries and billing practices, pro bono work and internship guidelines.
Chartered Society of Designers The Chartered Society of Designers (CSD), is the professional body for designers. It is the world's only Royal Chartered body of professional designers. It is unique in that it is multi-disciplinary – representing designers in all design disciplines including Interior Design, Product Design, Graphic Design, Fashion and Textile Design.
Visual design elements and principles According to Alex White, author of "The Elements of Graphic Design", to achieve visual unity is a main goal of graphic design. When all elements are in agreement, a design is considered unified. No individual part is viewed as more important than the whole design. A good balance between unity and variety must be established to avoid a chaotic or a lifeless design.