International Marketing & Cross Industry Growth Specialization

Start Date: 09/13/2020

Course Type: Specialization Course

Course Link: https://www.coursera.org/specializations/international-marketing

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About Course

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.

Course Syllabus

Intro to International Marketing
International Marketing Entry and Execution
International B2B (Business to Business) Marketing
International Hospitality & Healthcare Services Marketing

Deep Learning Specialization on Coursera

Course Introduction

International Marketing & Cross Industry Growth . Harness your cross-country and cross-industry innovation skills. International Marketing & Cross Industry Growth Specialization This specialization is designed for international marketers and cross-industry executives who want to gain a competitive edge in today’s fast-paced environment. The Capstone Project provides the opportunity for participants to put their cross-industry game to work for a real-world delivery problem. Over the 3 weeks of the Specialization, you will learn the key elements of marketing strategy from a cross-industry perspective, through a focus on cross-industry decision making, cross-industry marketing alliances, and cross-industry marketing collaborations. You will also learn to utilize key marketing decision tools and evaluate and compare different models to determine the one that provides the best value and delivery opportunity for your business. This specialization is also designed for international business people who want to understand the cross-industry challenges that they and their companies may face. This Specialization is the final course in the Cross-industry Business Specialization. This specialization has been divided into 4 modules: Week 1: Learn the basic elements of cross-industry marketing and delivery strategies from a cross-industry perspective. Week 2: Learn key elements of cross-industry marketing and delivery strategies from a cross-industry perspective. Week 3: Develop a marketing strategy for cross-industry relationships. Week 4: Use the tools and techniques to assess and improve cross-industry marketing and delivery strategies. The course is self-contained and you

Course Tag

Business Marketing Sports Marketing Marketing

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