Foundations of Marketing Analytics Specialization

Start Date: 11/15/2020

Course Type: Specialization Course

Course Link:

About Course

In this specialization you will learn how to: • Find, extract, organize and describe data to support business decisions • Identify, quantify and interpret relationships between variables • Derive customer insights from your data • Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions • Present and justify a course of action to management The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Course Syllabus

Meaningful Marketing Insights
Managing Uncertainty in Marketing Analytics
Forecasting Models for Marketing Decisions
Survey analysis to Gain Marketing Insights

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Course Introduction

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy Foundations of Marketing Analytics Specialization This course will teach you the foundational skills needed to create marketing analytics reports and dashboards. You’ll learn crucial techniques like how to sequence data and optimize for data-driven decisions, you’ll also learn to integrate marketing decisions with other areas of your business or other departments. You’ll also learn to use different analytical tools to support your decision making. You’ll practice creating reports using the full set of analytic and marketing analytics tools available. You’ll practice creating dashboards using the integrated data dashboard. You’ll learn how to use different analytic and marketing dashboards to make data-driven decisions. You’ll practice creating reports using the full set of analytic and marketing analytics tools available. This course is designed for students intending to become marketing analysts or decision makers. You’ll learn how to become a data analyst by understanding the tools, frameworks, and concepts that apply to different areas of the business, and you’ll also learn how to use these tools to make data-driven decisions. As you learn about the Foundations of Marketing Analytics Specialization, you’ll also learn about how to apply these skills to create marketing dashboards that support your corporate strategy. You’ll also learn how to use different analytic and marketing analytics tools to make data-driven decisions. You’ll practice creating reports using the full set of analytic and marketing analytics tools

Course Tag

Basic Descriptive Statistics Market Segmentation Microsoft Excel Marketing

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