Marketing Digital Specialization

Start Date: 10/25/2020

Course Type: Specialization Course

Course Link:

About Course

Esta especialización, te permitirá comprender de un modo teórico-práctico las herramientas que son usadas hoy en día por las principales empresas del mundo, para planificar, implementar y monitorear sus estrategias de Marketing Digital. Al finalizar la cursada, serás capaz de: +Coordinar proyectos integrales de Marketing Digital +Seguir las principales tendencias de la industria desde una mirada crítica y de aplicación práctica +Aplicar las principales herramientas a un emprendimiento o empresa +Generar una relación fructífera con Agencias Especializadas +Aplicar a posiciones relacionadas con el Marketing Digital Como evidencia de tus aprendizajes, y siendo la consigna final de la especialización, crearas un Proyecto Final práctico integrador aplicado a una empresa conocida o un emprendimiento futuro, que englobe todos los temas aprendidos durante los cursos.

Course Syllabus

Pilares de Marketing Digital
Estrategias de Redes Sociales
Publicidad Digital con Google AdWords
Compra programática de medios: Publicidad online en tiempo real

Coursera Plus banner featuring three learners and university partner logos

Course Introduction

Sé un especialista en Marketing en la era Digital. Comprendé el Marketing Digital y aprendé a utilizar las herramientas digitales más influyentes hoy

Course Tag

Analytics Social Media Marketing Digital Marketing

Related Wiki Topic

Article Example
Digital marketing Digital marketing is often referred to as 'online marketing', 'internet marketing' or 'web marketing'. The term "digital marketing" has grown in popularity over time, particularly in certain countries. In the USA "online marketing" is still prevalent. In Italy, digital marketing is referred to as "web marketing." In the UK and worldwide, however, "digital marketing" has become the most common term, especially after the year 2013.
Digital marketing Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital marketing Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Digital marketing Two other practical limitations can be seen in the case of digital marketing. One,digital marketing is useful for specific categories of products,meaning only consumer goods can be propagated through digital channels.Industrial goods and pharmaceutical products can not be marketed through digital channels. Secondly, digital marketing disseminates only the information to the prospects most of whom do not have the purchasing authority/power. And hence the reflection of digital marketing into real sales volume is skeptical.
Digital marketing There are a number of ways brands can use digital marketing to benefit their marketing efforts.
Digital marketing To summarize, Pull digital marketing is characterized by consumers actively seeking marketing content while Push digital marketing occurs when marketers send messages without that content being actively sought by the recipients.
Digital marketing Another advantage is that digital marketing is easy to be measured allowing businesses to know the reach that their marketing is making, whether the digital marketing is working or not and the amount of activity and conversation that is involved.
Digital marketing Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses utilize technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Digital marketing Measuring The Effectiveness of Digital Marketing Campaigns
Digital marketing With brands using the Internet space to reach their target customers; digital marketing has become a beneficial career option as well. At present, companies are more into hiring individuals familiar in implementing digital marketing strategies and this has led the stream to become a preferred choice amongst individuals inspiring institutes to come up and offer professional courses in Digital Marketing.
Digital marketing A strategy that is linked into the effectiveness of digital marketing is content marketing. Content marketing can be briefly described as "delivering the content that your audience is seeking in the places that they are searching for it". It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. This is due to content marketing making your brand more relevant to the target consumers, as well as more visible to the target consumer.
Digital marketing The whole idea of digital marketing can be a very important aspect in the overall communication between the consumer and the organisation. This is due to digital marketing being able to reach vast numbers of potential consumers at one time.
Digital Marketing Institute The Digital Marketing Institute will have trained 11,000 people in digital marketing by the end of 2014.
Digital marketing engineer A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.
Digital marketing engineer The digital marketing engineer executes, or advises on the execution of, the company's digital strategy. He or she may be either part of the senior marketing management team or operating as a consultant. The digital marketing engineer is responsible for the final architecture, implementation, and management of the digital marketing plan, including advising on using digital technology to improve marketing and business results. As a digital marketing Engineer he or she has to have a deep knowledge on marketing, social media and the deep knowledge on internet technology and its use.
Digital marketing Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capability to access digital media at almost any given time led to great growth. Statistics produced in 2012 and 2013 showed that digital marketing was still a growing field.
Digital Marketing Institute The Digital Marketing Institute is a higher education body in the Republic of Ireland offering further education in the field of digital marketing.
Digital Marketing Institute In 2014, Digital Marketing Institute extended their programmes to Ecuador, South America, through the Digital Marketing Studio and A+A Consulting.
Digital marketing One of the major changes that occurred in traditional marketing was the "emergence of digital marketing" (Patrutiu Baltes, Loredana, 2015), this led to the reinvention of marketing strategies in order to adapt to this major change in traditional marketing (Patrutiu Baltes, Loredana, 2015) .
Digital marketing As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.