Implementing RPA with Cognitive Automation and Analytics Specialization

Start Date: 05/24/2020

Course Type: Specialization Course

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About Course

Deploying and scheduling bot executionDesigning automation blueprintCreating RPA bots using Automation AnywhereAnalyzing bot data for business insightsIdentifying suitable business processes for automationAnalyzing technical and financial possibilitiesProblem SolvingEffort estimation of process automationIdentifying business processes for automationDesigning RPA technical specification documentsCreating RPA botsIntegrating version controls

Course Syllabus

RPA Lifecycle: Introduction, Discovery and Design
RPA Lifecycle: Development and Testing
RPA Lifecycle: Deployment and Maintenance
Cognitive Solutions and RPA Analytics

Deep Learning Specialization on Coursera

Course Introduction

Design, develop and deploy software bots with RPA. Build an intelligent digital workforce using RPA, cognitive automation, and analytics. Automate business processes using Automation Anywhere products.

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Article Example
Automation Anywhere Automation Anywhere is a developer of robotic process automation (RPA) software. The company's product, Automation Anywhere Enterprise, caters to enterprises looking to deploy a digital workforce composed of software bots that complete business processes end-to-end. Automation Anywhere Enterprise combines traditional RPA with cognitive elements such as natural language processing and reading unstructured data.
Cognitive specialization Cognitive specialization suggests that certain behaviors, often in the domain of social communication, are passed on to offspring and refined to be maximally beneficial by the process of natural selection. Specializations serve an adaptive purpose for an organism by allowing the organism to be better suited for its habitat. Over time, specializations often become essential to the species' continued survival. Cognitive specialization in humans has been thought to underlie the acquisition, development, and evolution of language, theory of mind, and specific social skills such as trust and reciprocity. These specializations are considered to be critical to the survival of the species, even though there are successful individuals who lack certain specializations, including those diagnosed with autism spectrum disorder or who lack language abilities. Cognitive specialization is also believed to underlie adaptive behaviors such as self-awareness, navigation, and problem solving skills in several animal species such as chimpanzees and bottlenose dolphins.
Cognitive specialization First studied as an adaptive mechanism specific to humans, cognitive specialization has since evolved to encompass many behaviors in the social realm. Organisms have evolved over millions of years to become well-adapted to their habitats; this requires becoming specialized in behaviors that improve an organism’s likelihood of survival and reproduction. Not to be confused with functional specialization, which examines the specific parts of the brain that are engaged during specific behaviors or processes, cognitive specialization is focused on characteristics of the mind (an internal entity), which in turn affects external behaviors. Most of these specializations are thought to have developed in areas of the neocortex unique to humans. The most significant cognitive specializations among humans include theory of mind and language acquisition and production, while non-human animals may specialize in foraging behavior, self-awareness, or other adaptive abilities.
Cognitive specialization Watson et al. provide support for a specific specialization in language-dependent humor. Its adaptive value has both extrinsic and intrinsic components: humor facilitates social bonding if shared extrinsically, and provides pleasure if enjoyed in one's own mind. In addition, Johnson-Frey (2003) proposed a unique human specialization for tool use. According to Johnson-Frey, humans' ability to use tools is based on complex cognitive mechanisms, not just advanced sensorimotor skills. Rather than it being considered a purely physical specialization based only in motor areas of the brain, Johnson-Frey argues that tool use should be classified as a cognitive phenomenon due to its foundation in cognition. On a more philosophical level, Boyer (2003) argues that "religious thought and behavior" is a specialization that originally developed as a by-product of brain function, and its adaptive purposes led to its continued evolution by natural selection. Krueger et al. (2007) have argued that trust, which may form the foundation for helping and altruism and thus the basis of human social interaction, is also a cognitive specialization.
Cognitive specialization Theory of mind appears to be lacking in children with autism spectrum disorders, and this deficit is thought to be a major contributor to frequent impairments in some areas of social understanding in people with autism. The fact that a developmental delay in (or absence of) theory of mind can impair social functioning—a skill imperative in the survival of the human species—is argued to be evidence for theory of mind as an adaptive cognitive specialization. Understanding that others may be thinking different thoughts than I am (colloquially, "putting oneself in another person's shoes") allows humans to communicate effectively and to live in large social groups. This adaptability is what makes theory of mind a cognitive specialization, rather than just another byproduct of human evolution: humankind has unique and beneficial communication skills, and this is partially due to our ability to recognize that other people may not think or know the same things we do.
Cognitive specialization More recent evidence has shown that cognitive specialization is not just present in primates: domesticated dogs may show signs of understanding human behavior and communication, indicating a social-cognitive specialization that is argued to make them more likely to receive food, shelter and love from their human owners. Being receptive to human behavioral indicators and responding accordingly has allowed dogs to survive and thrive as a species. Bottlenose dolphins and elephants have also been shown to pass the "mirror test" explained above. This indication of some elementary self-awareness provides more evidence for foundational theory of mind skills in organisms throughout the animal kingdom. Ants, bees, and other insects have also evolved behaviors consistent with various specializations, including advanced navigational skills and several basic social communication abilities. Adaptive cognitive evolution has been examined in pigeons' ability to group objects (which is argued to support their processing of and adaptation to novel environments), problem solving and "creative" tool modification among rooks, and tool use in crows.
Currency analytics Currency analytics are technology tools that enable global companies to manage the risk associated with currency volatility. Currency analytics often involve automation that helps companies access and validate currency exposure data and make decisions that mitigate currency risk.
Accounts payable automation With the increasing availability of robotic solutions, businesses are driving process improvement in AP even further. By applying end-to-end robotic process automation or RPA to their accounts payable department, organizations can accelerate invoice processing speed and accuracy while improving operational costs. Some organizations report that by implementing RPA they have managed to almost completely eliminate human intervention from the AP process, thus saving 65% to 75% of the time that was previously spent on manual processing. Organizations that develop RPA technology solutions include Blue Prism, UiPath and Automation Anywhere.
Cognitive specialization Linguist Noam Chomsky proposed a biological component of language, which he termed Universal Grammar. According to Chomsky, an essential part of language processing is hard-wired into the human brain. This allows language to be produced with or without specific linguistic instruction (which is closely associated with the poverty of the stimulus argument). All humans—and only humans—have this biological trait, but building blocks of universal grammar have been reported in other species. Jackendoff argues that Universal Grammar is itself a "pre-existing cognitive specialization": rather than needing explicit instruction on how to speak their native language, or having vocabulary and syntactical rules of a specific language present in their brains from birth, children seem to be genetically pre-disposed to "learn" language. Complementary to the connection made between area F5 in macaques' brains, the theory of Universal Grammar allows for an evolutionary perspective on language use as a cognitive specialization. There is some controversy, however, on whether or not Universal Grammar can have evolved by standard Darwinian evolutionary principles, or must be explained using different mechanisms.
Interactive specialization Interactive Specialization is a theory of brain development proposed by the British cognitive neuroscientist Mark Johnson, who is head of the Centre for Brain and Cognitive Development at Birkbeck, University of London, London.
Cognitive specialization If social behavior is to be considered a cognitive specialization unique to human neural architecture, it should be present in every human society. To provide cross-cultual evidence that cognitive adaptations specifically support social communication, Sugiyama, Tooby, and Cosmides investigated social reasoning in a tribe in the Ecuadorian Amazon. The Shiwiar, who are a hunter-horticulturalist group previously unexposed to the presented psychological stimuli, were "as highly proficient" in determining who cheated in a given situation as their counterparts in the United States. This performance indicates that social communication, at least in the domain of cheater detection, is not determined by one's culture. According to Sugiyama, Tooby, and Cosimdes, the social "algorithms" discussed above are present in both Western and non-Western populations, providing strong evidence for the universality of such a skill.
Build automation Build automation is considered the first step in moving toward implementing a culture of Continuous Delivery and DevOps. Build automation combined with Continuous Integration, deployment, application release automation, and many other processes help move an organization forward in establishing software delivery best practices.
Cognitive specialization Arbib puts forth a hypothesis that mirror neurons in the primate brain were a precursor to language abilities in humans. Without these neurons in Broca's area in humans (which is analogous to F5 in monkeys), Arbib claims, we could not have evolved a specialization for language—which is used to explain why non-human animals do not have linguistic capabilities. In addition, Meguerditchian and Vauclair have argued that our evolutionary ancestors' communicative gestures (such as threat gestures and "food begs" among baboons) established a foundation on which to build human language skills. This behavior was selected for, built upon, and modified, leading to the capabilities humans have today. Early theories explained early language as an adaptive way to communicate during a hunt, but recent research has focused on ecological theories that incorporate social demands; or, as Flinn et al. put it, a "social arms race" against non-human primates. As a behavior selected for over the long term, with many successful "intermediary stages," human language differs from all other social behaviors among chimpanzees, which are thought to be more gradual in their evolutionary development. Further evidence for language as a cognitive specialization includes Ferreira et al.'s finding that some parts of language (for instance, syntax) can be spared in amnesia, while other abilities (like memory retention) are drastically reduced. This and similar dissociations support the theory that specific neural architecture, which has evolved over time, supports language function.
Robotic process automation RPA software vendors include Blue Prism, EdgeVerve, Datamatics, Accenture, Wipro, Verint, NICE, Automation Anywhere, Kofax, and Openspan (acquired by Pegasystems).
Visual analytics Visual analytics seeks to marry techniques from information visualization with techniques from computational transformation and analysis of data. Information visualization forms part of the direct interface between user and machine, amplifying human cognitive capabilities in six basic ways:
Marketing automation It is typical of marketing automation platforms to offer a content management system, hosted webforms, landing pages, analytics, and email platform.
Voice-based marketing automation VBMA encompasses a wide range of automation and analytics tools. It is used as a standalone solution and as a way to complement the functionality found in traditional marketing automation software.
Inbound marketing automation Marketing automation, in the context of inbound marketing, includes the automation of marketing analytics, reputation management or social media monitoring, email marketing, sales lead generation and sales lead management, and other regular marketing activities.
Robotic process automation Robotic process automation (or RPA) is an emerging form of clerical process automation technology based on the notion of "software robots" or artificial intelligence (AI) workers.
Cognitive assets Organizational cognitive assets comprise four main dimensions: 1) the environmental mechanisms that foster the creation and sharing of explicit knowledge; 2) organizational members’ cognitive capacities; 3) organizational members´ transactional potential (defined as their ability to interact and share knowledge with co-workers); and 4) Analytics and computational methods used by the organization to support decision-making processes.