How to Validate your Startup Idea

Start Date: 02/23/2020

Course Type: Common Course

Course Link:

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About Course

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market. We encourage you to identify and communicate good opportunities and to create and capture value from these opportunities. By working through the course and completing the activities you’ll learn how to get feedback that systematically tests different parts of your business idea. You will learn how to do this through interacting with potential customers, suppliers, partners and investors outside the course. Along the way, you will also become more confident in pitching your idea. By the end of the course you should have a validated business idea that you can start right away.

Course Syllabus

This week you'll learn to articulate and test your value proposition by drawing on three concepts: the strategy canvas, persona and minimum viable product (MVP). The strategy canvas emphasizes the uniqueness of your value proposition. The 'persona' represents who you think your typical customer is, which is useful for identifying real customers. The MVP is a simple prototype, which is a key tool to to get feedback from potential customers about the value you are providing them.

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Course Introduction

How to Validate your Startup Idea Welcome to How to Validate your Startup Idea! This MOOC is open to anyone and provides you with the opportunity to learn valuable skills to assess whether your startup idea is good or bad. We have applied a critical eye to detail and a solid set of tools to ensure the best possible content for your learners. In this course we will: - Explore the critical components required for a successful business idea - Define the different types of ideas, failures and successes - Calculate the value stream from an idea - Analyze a business idea's risk profile - Analyze a business concept's prospects for success - Plan for success in a startup setting We hope you will join us! Course Overview: Module 1: How to Find an Owned Business Module 2: How to Market and Present Your Idea Module 3: How to Pitch and Publish Your Idea Module 4: How to Contribute and Support Your Startup Idea How to Think About the Big Picture The second course in the specialization Introduction to Marketing and Sales focuses on the big picture. You will learn how to identify and resolve the big questions in your business or market and how to translate your insights into decisions. By focusing on the big picture you will learn how to design

Course Tag

Lean Startup Value Proposition Investment Entrepreneurship

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