Strategic management: Be competitive

Start Date: 05/19/2019

Course Type: Common Course

Course Link: https://www.coursera.org/learn/strategic-management-be-competitive

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About Course

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows – into the future. By breaking down business strategy and value creation to its essential elements, you’ll develop your strategic thinking skills. And through structured learning activities including video lectures, quizzes, discussion prompts and written assessments you’ll discover how to improve your organisation’s competitiveness. This course focuses on the key principles behind the latest thinking in value co-creation, strategy and marketing, and teaches you how to apply them. By learning how to continuously plan, monitor, analyse and assess all that is necessary for an organisation to meet its goals and objectives, you will be better prepared to take your organisation forward in a viable strategic direction.

Course Syllabus

The importance of value for competitive strategy
Know your Customers and Competitors
Know your industry
Know your competitive options

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Course Introduction

The ability to think strategically in today’s global, high-tech business environment is critical to ensuring your organisation survives – and grows –

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