Business Strategy

Start Date: 02/23/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/strategy-business

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About Course

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning). • Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance • Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan • How to think like a CEO, entrepreneur, or general manager. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.

Course Syllabus

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.

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Course Introduction

Business Strategy for Entrepreneurs In this course, you’ll learn how to design and implement a detailed business strategy for your company. You’ll learn how to identify, develop, scale, and diversify within the corporate environment. You’ll also learn how to run and manage a company efficiently. You’ll learn about the most important element of your company’s success or failure: how to make money. You’ll learn how to make money by investing in your company's growth stages, managing cash flow, and optimizing for profitability. You’ll apply these elements to your own company or to a larger organization. You’ll also learn how to design an effective exit strategy for your company and to build a long-term competitive advantage. You’ll need to know how to make money in an organization. You’ll also need to know how to manage cash flow. You’ll also need to know how to effectively design an exit strategy for your company. Finally, you’ll need to know how to effectively manage your company’s cash flow. You’ll also need to know how to effectively design an exit strategy for your company. You’ll learn about these key elements of your company’s success or failure. You’ll need to use them to develop a competitive advantage over your competitors. Finally, you�

Course Tag

Strategic Management Business Model Strategic Thinking Business Strategy

Related Wiki Topic

Article Example
International business strategy The three most prevalent philosophies of international business strategy are:
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Technology strategy Technology Strategy facilitates the attainment of a company's vision through alignment of its information technology strategy with its business strategy.
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Business model The process of business model design is part of business strategy. Business model design and innovation refer to the way a firm (or a network of firms) defines its business logic at the strategic level.
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