Strategy Formulation

Start Date: 02/23/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/strategy-formulation

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About Course

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.

Course Syllabus

Building on the insights generated in the first session, in the second module we explore different industrial organization frameworks and discuss the importance of industry effects on firm performance. Keywords of this module include competition, industry attractiveness, and the ‘Five forces’-framework.

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Course Introduction

Strategy Formulation: The Role of Capital Investment Welcome to Strategy Formulation, the second course in the specialization about business strategy. In this course, you will learn the fundamentals of investment strategy. You'll learn how to build a balanced budget, calculate the return on investment, determine the level of risk with which firms are managed, evaluate the performance of the investment, and determine the level of return on investment. In the fourth course, you will learn to implement strategies for managing capital. When you complete this course, you’ll have a crystal clear view of the strategic landscape, and you’ll have a well grounded understanding of how firm decisions impact the firm’s future.Strategy Formulation: The Role of Capital Investment Balance of Budget Define Strategy Simplify Strategy Sports Marketing Sports marketing is at the intersection of sports and consumer behavior. Today, consumers are spending more time watching sports (football, basketball, baseball, and hockey) and playing sports (racism, homophobia, and racism). Sports attract large numbers of fans, but their product is also popular with a core audience of individuals who spend a significant amount of time watching sports (soccer, baseball, and football fans). Collectively, sports marketing creates a context in which consumers can act as strategic asset holders, identifying with sports teams and sporting institutions, and pursuing a sport through marketing. This course will explore the intersection of sports and

Course Tag

Strategic Management Decision-Making Strategic Thinking Business Strategy

Related Wiki Topic

Article Example
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Mark B. Fuller Fuller was an assistant professor at the Harvard Business School, "where he taught courses in Strategy Formulation and Implementation, as well as industry and competitive analysis". He was also the co-director of the Project on the Auto Industry and the American Economy and a member of the Project on Negotiation at Harvard University. He authored several essays, including "Business as War".
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