Artificial Intelligence in Marketing

Start Date: 11/22/2020

Course Type: Common Course

Course Link:

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About Course

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies?

Course Syllabus

What Is AI?
Networks and Network Effects
Data-Driven AI
AI Relationship Moments

Deep Learning Specialization on Coursera

Course Introduction

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth poten

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Article Example
Artificial intelligence marketing Artificial intelligence marketing provides a set of tools and techniques that enable behavioral targeting.
Artificial intelligence marketing Artificial intelligence marketing principle is based on the perception-reasoning-action cycle you find in cognitive science. In marketing context this cycle is adapted to form the collect, reason and act cycle.
Marketing and artificial intelligence Artificial intelligence has gained significant recognition in the marketing industry. However, ethical issues surrounding these systems and their potential to impact on the need for humans in the workforce, specifically marketing, is a controversial topic.
Artificial intelligence marketing Artificial intelligence marketing (AIM) is a form of direct marketing leveraging database marketing techniques as well as AI concept and model such as machine learning and Bayesian Network. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.
Marketing and artificial intelligence Artificial intelligence is a field of study that “seeks to explain and emulate intelligent behaviour in terms of computational processes” through performing the tasks of decision making, problem solving and learning. Unlike other fields associated with intelligence, Artificial intelligence is concerned with both understanding and building of intelligent entities, and has the ability to automate intelligent processes. It is evident that Artificial intelligence is impacting on a variety of subfields and wider society. However literature regarding its application to the field of marketing appears to be scarce.
Artificial intelligence marketing This is the part where data is transformed into information and eventually intelligence or insight. This is the section where artificial intelligence and machine learning in particular have a key role to play.
Marketing and artificial intelligence Marketing is a complex field of decision making which involves a large degree of both judgment and intuition on behalf of the marketer. The enormous increase in complexity that the individual decision maker faces renders the decision making process almost an impossible task. Marketing decision engine can help distill the noise. The generation of more efficient management procedures have been recognized as a necessity. The application of Artificial intelligence to decision making through a Decision Support System has the ability to aid the decision maker in dealing with uncertainty in decision problems. Artificial intelligence techniques are increasingly extending decision support through analyzing trends; providing forecasts; reducing information overload; enabling communication required for collaborative decisions, and allowing for up-to-date information.
Marketing and artificial intelligence Artificial intelligence systems stemming from Social computing technology can be applied to understand social networks on the Web. Data mining techniques can be used to analyze different types of social networks. This analysis helps a marketer to identify influential actors or nodes within networks, this information can then be applied to take a Societal marketing approach.
Artificial intelligence in fiction Artificial intelligence (AI) is a common topic of science fiction. Science fiction sometimes emphasizes the dangers of artificial intelligence, and sometimes its positive potential.
Artificial Intelligence System Artificial Intelligence System (AIS) was a distributed computing project undertaken by Intelligence Realm, Inc. with the long-term goal of simulating the human brain in real time, complete with artificial consciousness and artificial general intelligence. They claimed to have found, in research, the "mechanisms of knowledge representation in the brain which is equivalent to finding artificial intelligence", before moving into the developmental phase.
Artificial intelligence Deep learning in artificial neural networks with many layers has transformed many important subfields of artificial intelligence, including computer vision, speech recognition, natural language processing and others.
Artificial intelligence marketing Again artificial intelligence has a role to play in this stage as well. Ultimately in an unsupervised model the machine would take the decision and act accordingly to the information it receives at the "collect" stage.
Glossary of artificial intelligence This glossary of artificial intelligence terms is about artificial intelligence, its sub-disciplines, and related fields.
Outline of artificial intelligence Competitions and prizes in artificial intelligence
Artificial Intelligence II Artificial Intelligence II was a compilation album released on Warp Records on 30 May 1994. The album is the eighth and final release in Warp's "Artificial Intelligence" series.
Artificial intelligence marketing With the intelligence gathered from the "reason" step above you can then "act". In marketing context act would be some sort of communications that would attempt to influence a prospect or customer purchase decision using incentive driven message
Artificial general intelligence Artificial general intelligence (AGI) is the intelligence of a machine that could successfully perform any intellectual task that a human being can. It is a primary goal of artificial intelligence research and a common topic in science fiction and futurism. Artificial general intelligence is also referred to as "strong AI", "full AI" or as the ability of a machine to perform "general intelligent action".
Artificial intelligence (disambiguation) Artificial intelligence is the intelligence exhibited by machines and software.
Symbolic artificial intelligence John Haugeland gave the name GOFAI ("Good Old-Fashioned Artificial Intelligence") to symbolic AI in his 1985 book "Artificial Intelligence: The Very Idea", which explored the philosophical implications of artificial intelligence research. In robotics the analogous term is GOFR ("Good Old-Fashioned Robotics").
Artificial intelligence There are a number of competitions and prizes to promote research in artificial intelligence. The main areas promoted are: general machine intelligence, conversational behavior, data-mining, robotic cars, robot soccer and games.