Business Strategy in Practice (Project-centered Course)

Start Date: 02/23/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/uva-darden-business-strategy-capstone

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About Course

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Course Syllabus

Welcome to the Business Strategy in Practice project-centered course and congratulations on completing the four prerequisite courses! In this course, you will bring together all that you have learned and employ your toolkit to develop your comprehensive Strategic Analysis. To get started, watch our "Welcome to the Business Strategy in Practice" video lecture. Then, read our Course Overview so you get a sense of what's ahead, including four milestones to help keep you on track to complete your project within the eight weeks. We are excited to watch you put your learning into action! Good luck, work hard, encourage one another, and enjoy!

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Course Introduction

Business Strategy in Practice (Project-centered Course) The Capstone project is the culmination of the Specialization’s Capstone and Capstone Challenge. It is designed to help you apply the knowledge and skills obtained across the Specialization to a real world challenge presented by your Capstone peer group. In this Capstone you will: - create a business plan for a new product or service to address your selected challenge - develop a strategy for success addressing your selected challenge - choose an appropriate client or partner for your business plan - choose an appropriate financing source for your business plan - choose an appropriate product or service to address your selected challenge - analyze and evaluate an issue related to business strategy using the data of another practical Capstone project - choose an appropriate product or service to address your selected challenge - create an impact factor analysis plan for your business plan - choose an appropriate customer or partner for your business plan In order to complete this project you will require to pass three timed assignments, complete the Capstone project assignment and take the Capstone exam. You can access the assignments via the full assignments suite or via individual assignments. An easy way to track your progress is by reviewing the Assignments tab in the Profile page. Upon completing this Capstone, you will be able to: 1. Calculate profitability estimates using financial statements 2. Calculate cash

Course Tag

Strategic Analysis Strategic Management Business Strategy Competitiveness

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