Foundations of Business Strategy

Start Date: 02/23/2020

Course Type: Common Course

Course Link:

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About Course

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Course Syllabus

Welcome to the first module in the Foundations course. In this module, we'll discuss the meaning and importance of business strategy to an organization's competitive positioning. You'll learn about the strategic analysis and the SWOT, competitor, and environmental analysis tools and then apply these tools in the Google case study. Enjoy learning!

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Course Introduction

Foundations of Business Strategy As you learn about the foundations of business strategy, you’ll also learn how to design strategies for your firm or organization. This course builds on the Foundations of Business Strategy MOOC, introducing and refining core business strategy topics and frameworks. By the end of the course, you’ll have a deep understanding of how firms and organizations develop and control their destiny. You’ll also be well equipped to analyze and adapt to changing economic and business conditions, as you build your understanding of the elements of business strategy. This course is designed for learners who have some prior business strategy knowledge, but who are not well versed in strategy design or implementation, or who want to dive even deeper into strategy implementation and strategy design.Foundations of Business Strategy Strategy Design in Action: Client/Strategy/Fundamentals Strategy Implementation in Action: Strategy's Big Four Strategy Design and Analysis in Action: Strategy in Action Foundations of Data Analytics The Data Analytics course is designed from the ground-up to give you the tools, techniques and knowledge to become a Data Analytics professional. We’ll cover the cutting edge of the field - high-performance data analysis - including data visualization and visualization techniques, as well as how to analyze your data and visualize it using data sets. We’ll also look at the critical link between data analytics and data mining - data visualization

Course Tag

Capabilities Analysis Business Strategy Competitive Position Strategic Analysis Industry Structure

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Michael Lenox Professor Lenox has been teaching and studying strategy for over 15 years. Besides teaching both MBAs and executive MBAs from Fuqua School of Business and from Darden School of Business, Lenox is one of the faculty pioneers to teach business strategy in a MOOC (Massive Online Open Course). His most popular course, Foundations of Business Strategy, explores the theory and frameworks that provide the foundations of a successful business strategy. He gave this course in different platforms such as Udemy and Coursera. As of May 2014, he had more than 200.000 students in his online courses.
Strategy+Business The publication strategy+business is a business magazine focusing on management issues and corporate strategy. Headquartered in New York, it is published by certain member firms of the PricewaterhouseCoopers network. Prior to the separation of Booz & Company (now Strategy&) from Booz Allen Hamilton in 2008, "strategy+business" was published by Booz Allen Hamilton, which launched the magazine, then titled "Strategy & Business", in 1995. Full issues of "strategy+business" appear in print and digital edition form on a quarterly basis, and other original material is published daily on the website:
Miklós Palencsár 3B software has been launched in 2014. Its main function is to make the difficult process of business development easier for the managers. The software is able to define the strength and weaknesses of the employees, finds new directions develop the business and lays the foundations of business strategy by identifying personality types. The software will hit the markets at the end of 2014 and it will be the first business development software in the world.
Strategy+Business "Strategy+business" also publishes two major studies each year, based on research conducted by Strategy&:
Strategy+Business “In a sea of management journals, "strategy+business" stands out as interesting, wise, and informative,” said Lynda Gratton, professor of management at the London Business School and author of "The Shift".
Strategy+Business Management expert and best-selling business author Ram Charan noted, “"strategy+business" has become the best business magazine published anywhere, including "HBR".”
International business strategy The three most prevalent philosophies of international business strategy are:
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