Entrepreneurship 2: Launching your Start-Up

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/wharton-launching-startup

Explore 1600+ online courses from top universities. Join Coursera today to learn data science, programming, business strategy, and more.

About Course

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.

Course Syllabus

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.

Deep Learning Specialization on Coursera

Course Introduction

Entrepreneurship 2: Launching your Start-Up Entrepreneurship 2: Launching your Start-Up provides a foundational understanding of the various steps needed to successfully launch a start-up, as well as the general principles and opportunities to consider in that process.The Entrepreneur's Toolkit The Entrepreneur's Response Time and Cost Estimating Post-Launch Cost Estimating Entrepreneurship 3: Building Your Brand and Promoting Your Business in the Americas This course focuses on the US market and focuses on the first phase of launching a business. It will outline the different phases of a business, including the beginnings, early stages, middle stages, and late stages. It will outline the importance of branding as well as the various channels that a business can use to promote its products and services. It will also cover the nuts and bolts of running a business and providing customer service. This course will focus on the US market and will not cover Mexico or Canada as these markets are far too new and too confusing for this course.Module 1: Getting Acquainted and Connecting the People (Part 1 of 2) Module 2: Getting Acquainted and Connecting the People (Part 2 of 2) Module 3: Getting Acquainted and Connecting the People (Part 3 of 2) Entrepreneurship 4: Building Your Brand and Promoting Your Business in Emerging Markets This

Course Tag

Brand Management Choosing Advisors Brand Entrepreneurship Strategic Management

Related Wiki Topic

Article Example
Terry Entrepreneurship Terry Entrepreneurship activities all support the program's overall goal of launching student businesses.
Terry Entrepreneurship Terry Entrepreneurship focuses on launching successful student businesses "that give back to the college, the university, and the state.". The entrepreneurship concentration courses prepare students for careers in entrepreneurial leadership. Students learn to start and invest in new businesses, manage small, high growth or family businesses and lead highly innovative organizations. Graduate students have the opportunity to earn a concentration in entrepreneurship after completion of a core set of courses.
Andrew Frame Frame also created an online course through Stanford University's Entrepreneurship Corner, where he offers students advice about launching a start-up business. Lesson topics range from recruiting a start-up team to creating a vision to raising start-up capital.
Start-Up Start-Up ("also known as Start-Up 2000") is a PC video game in which players must try to build a successful business start-up from venture capitalists to IPO's. "Start-Up" is published by Monte Cristo and distributed by Electronic Arts.
Entrepreneurship Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically begins as a small business, such as a startup company, offering a product, process or service for sale or hire, and the people who do so are called 'entrepreneurs'. It has been defined as the "...capacity and willingness to develop, organize, and manage a business venture along with any of its risks in order to make a profit." While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of businesses have to close, due to a "...lack of funding, bad business decisions, an economic crisis -- or a combination of all of these" or due to lack of market demand. In the 2000s, the definition of "entrepreneurship" has been expanded to explain how and why some individuals (or teams) identify opportunities, evaluate them as viable, and then decide to exploit them, whereas others do not, and, in turn, how entrepreneurs use these opportunities to develop new products or services, launch new firms or even new industries and create wealth. Recent advances stress the fundamentally uncertain nature of the entrepreneurial process, because although opportunities exist their existence cannot be discovered or identified prior to their actualization into profits. What appears as a real opportunity ex ante might actually be a non-opportunity or one that cannot be actualized by entrepreneurs lacking the necessary business skills, financial or social capital.
Inclusive entrepreneurship Inclusive Entrepreneurship is also the name of a project which evolved from the Start-Up NY Pilot Project funded by Office of Disability Employment Policy by DOL in Onondaga County, Syracuse University.
Start-Up Chile Start-Up Chile is a program created by the Chilean Government that seeks to attract early-stage, high-potential entrepreneurs to bootstrap their startups using Chile as a platform to go global. The end goal of this program is to position Chile as the innovation and entrepreneurship hub of Latin America.
Start-Up Chile For being eligible, the companies have to first pass through the Start-Up Chile Seed program, or other programs of the Entrepreneurship Branch of CORFO during the last two years, such as the ones specified in the following section. In addition, companies must be legally incorporated in Chile for no more than 5 years.
Start-Up Chile Beyond the changes, one thing is certain, Start-Up Chile is here to stay and grow. Chilean society has changed for good. But, there is still a lot of work to do to complete the transformation of Chile into a leading hub of innovation and entrepreneurship.
Entrepreneurship Cell, IIT Kanpur With the start-up ecosystem in the country getting stronger, the campus Placement Cell of IIT Kanpur and the Entrepreneurship Cell came up with the Deferred Placement Program (DPP).Under this initiative students who are planning to take up entrepreneurial activity and go on with their startup would be given the option to defer their placement program for a maximum of 2 years.
Entrepreneurship Entrepreneurship typically operates within an entrepreneurship ecosystem which often includes government programs and services that promote entrepreneurship and support entrepreneurs and start-ups; non-governmental organizations such as small business associations and organizations that offer advice and mentoring to entrepreneurs (e.g., through entrepreneurship centers or websites); small business advocacy organizations that lobby the government for increased support for entrepreneurship programs and more small business-friendly laws and regulations; entrepreneurship resources and facilities (e.g., business incubators and seed accelerators); entrepreneurship education and training programs offered by schools, colleges and universities; and financing (e.g., bank loans, venture capital financing, angel investing, and government and private foundation grants). The strongest entrepreneurship ecosystems are those found in top entrepreneurship hubs such as Silicon Valley, New York City, Boston, Singapore, and other such locations where there are clusters of leading high-tech firms, top research universities, and venture capitalists. In the 2010s, entrepreneurship can be studied in college or university as part of the disciplines of management or business administration.
Start-Up Chile The S Factory program is powered by Start-Up Chile, with its largest and most diverse startup community in the world. If you are a female and you want to start your startup but you are not quite sure how to do so, then this is the right place. For female founders that already have their startup going we recommend them to apply to Start-Up Chile instead since they might be overqualified for The S Factory. This is a program built for startups in really early stages, in concept stage or with a prototype that has less than 6 months of development.
Entrepreneurship "Entrepreneurial spirit is characterized by innovation and risk-taking." While entrepreneurship is often associated with new, small, for-profit start-ups, entrepreneurial behavior can be seen in small-, medium- and large-sized firms, new and established firms and in for-profit and not-for-profit organizations, including voluntary sector groups, charitable organizations and government. For example, in the 2000s, the field of social entrepreneurship has been identified, in which entrepreneurs combine business activities with humanitarian, environmental or community goals.
Lavin Entrepreneurship Center The Lavin Entrepreneurship Center supports the SDSU graduate program in entrepreneurship and acts as a physical hub on campus as well as a virtual web community that allows entrepreneurs, investors, and service providers to partner with one another and provide resources for start-up companies.
Start-up Nation Journalists and policymakers in several countries have recommended "Start-up Nation" as a useful guide for promoting entrepreneurship. A review of the book in "The Irish Times" calls on Ireland to follow Israel's model. Andrius Kubilius, the prime minister of Lithuania, has cited "Start-up Nation" as his favorite book. Yrjö Ojasaar, managing partner of Solon Partners, an executive consulting and angel investor company in Estonia, says "there is much to be learned from the Israeli experience of venture capital incubation through building incentives for privatization." CNN's Fareed Zakaria called "Start-up Nation" "a book every single Arab businessman, Arab bureaucrat, and Arab politician should read." The book is cited as a handbook of "classic economics." It teaches small businesses "how effective a cohesive team can be, especially when that team places an emphasis on chutzpah first."
Start-Up Chile Thanks to the startups that are coming to Santiago, SUP has become a leading player in positioning entrepreneurship in the public agenda. The arrival of other organizations such as Girls in Tech and Women 2.0 have also played a key role in changing the ecosystem in Chile. SUP was also responsible for the first Facebook hackathon in South America. The arrival of Evernote as a sponsor was also a landmark event. The Demo Days, Start-UP Chile was the first organization that
Start Up Citywide Start Up Citywide came into being when best practice of two smaller-scale projects based with Sure Start Centres at Abbey Bucknall/Bentilee and Longton were combined. These two projects were known as Work-Start (funded by the European Social Fund), and Start Up Longton South (funded by the European Regional Development Fund) respectively.
Inclusive entrepreneurship Inclusive entrepreneurship goes beyond business ownership. It benefits everyone by fostering a fundamental understating of business, community stakeholders, community collaboration, benefits, and the skills and confidence needed for personal and community success. The participants exposed to inclusive entrepreneurship through Start-Up NY and SBA Prime frequently express that they have more opportunity to exercise creative freedoms, develop higher self-esteem, better financial literacy, and an overall greater sense of control over their own lives. Community partners were able to save time and money by implementing a seamless process of inclusive entrepreneurship.
Entrepreneurship Entrepreneurs are leaders willing to take risk and exercise initiative, taking advantage of market opportunities by planning, organizing, and deploying resources, often by innovating to create new or improving existing products or services. In the 2000s, the term "entrepreneurship" has been extended to include a specific mindset (see also entrepreneurial mindset) resulting in entrepreneurial initiatives, e.g. in the form of social entrepreneurship, political entrepreneurship, or knowledge entrepreneurship.
Entrepreneurship Research from 2014 found links between entrepreneurship and historical sea piracy. In this context, the claim is made for a non-moral approach to looking at the history of piracy as a source of inspiration for entrepreneurship education as well as for research in entrepreneurship and business model generation.