What is Social?

Start Date: 07/05/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/what-is-social

About Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

Course Syllabus

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.

Coursera Plus banner featuring three learners and university partner logos

Course Introduction

What is Social? How does it work? What can we learn from it? What are the key features of a good society? In this course, you will learn how social institutions and networks help shape individual and collective behavior, and how these institutions and networks are designed to support and strengthen the family, community, and work environment. You will also learn about the role of experience in shaping the experiences and aspirations of individuals. In this course, you will learn about the ways in which social norms and expectations affect individual and collective behavior, and about the ways in which these expectations and norms influence the experiences and aspirations of individuals. By taking this course, you will come to better understand and appreciate the importance of social relationships and expectations, come to better appreciate the critical role of experience in shaping individual and collective behavior, come to better understand the key features of a good family, social network, and community. Finally, you will be able to more effectively communicate about important family, community, and work affairs issues, and about the challenges individual and collective faced by individuals.Come and join us! What is Social? What is it? How do we Learn from it? This MOOC was developed by the Coursera team based on material provided by the Hong Kong Special Administrative Region (SAR). This MOOC has been designed by HKUST, with the input and guidance of the Hong

Course Tag

Social Marketing Social Network Social Media Marketing Social Media

Related Wiki Topic

Article Example
Social epistemology 1. "What Is Social Epistemology? A Smorgasbord of projects", in "Pathways to Knowledge: Private and Public", Oxford University Press, Pg:182-204, ISBN 0-19-517367-8
Social software in education “"argue that the issue of constructing and verifying social procedures, which Professor Rohit Parikh suggestively calls social software, be pursued as systematically as computer software is constructed and analysed by computer scientists." (see "What is Social Software? ,")” (NIAS, 2006) .
Murray Bookchin In the essay "What Is Social Ecology?" Bookchin summarizes the meaning of social ecology as follows:
Mary Richmond Richmond, Mary Ellen (1922), "What is social case work? An introductory description", New York: Russell Sage Foundation
In Mourning and in Rage To further the conversation about social action and art, Lacy and Labowitz produced a video documenting "In Mourning and in Rage" as well as a pamphlet entitled "What is Social Art?."
Forbidding what is evil Forbidding what is evil ( "Nahy ani l-Munkar"), is a part of Islam and means, for example, to oppose injustice. In a more political and social context, Muslims are divided: Some believe that one should not take a social stance unless the Caliph orders.
What Is... What Is... is the eighth album by guitarist/vocalist Richie Kotzen.
Science, technology and society The following also alludes to the notion that not everything is set, a circumstance or result could potentially be one way or the other. According to the article "What is Social Construction?" by Laura Flores, "Social construction work is critical of the status quo. Social constructionists about X tend to hold that:
Social partners There is an inextricable connection between social partners and social dialogue, but what makes a good social dialogue?
What Is the What What Is the What: The Autobiography of Valentino Achak Deng is a 2006 novel written by Dave Eggers. It is based on the life of Valentino Achak Deng, a Sudanese child refugee who immigrated to the United States under the Lost Boys of Sudan program. It was a finalist for the National Book Award.
Forbidding what is evil It is derived from the Quranic command what is good and forbid what is wrong.
Commanding what is just The doctrine is derived from the Qur'anic Enjoin what is good and forbid what is wrong.
What Is This? (album) What Is This? is an album by rock band What Is This?, released in 1985.
What Is History? About the rise of social history as a subject at the expense of political history, Carr wrote:"Social history is the bedrock. To study the bedrock alone is not enough; and becomes tedious; perhaps this is what happened to Annales. But you can't dispense with it". Through Carr himself had insisted that history was a social science, he regretted the decline of history as a discipline relative to the other social sciences, which he saw as a part of a conservative trend. Carr wrote: "History is preoccupied with fundamental processes of change. If you are allergic to these processes, you abandon history and take cover in the social sciences. Today anthropology, sociology, etc, flourish. History is sick. But then our society too is sick".
What Work Is David Baker, writing about "What Work Is" (1991) in the "Kenyon Review", said Levine has “one of our most resonant voices of social conviction and witness, and he speaks with a powerful clarity…What Work Is may be one of the most important books of poetry of our time. Poem after poem confronts the terribly damaged conditions of American labor, whose circumstance has perhaps never been more wrecked.”
Here Is What Is Here Is What Is is the fifth studio album by Canadian songwriter and record producer Daniel Lanois. It was first released in December 2007 as a high-quality download, and later released on CD on March 18, 2008.
Social medicine The field of social medicine is most commonly addressed today by public health efforts to understand what are known as social determinants of health.
What is Living and What is Dead in Indian Philosophy What is Living and What is Dead in Indian Philosophy is a 1976 book by Debiprasad Chattopadhyaya.
This Is What Happens This Is What Happens is an album by the New York band The Reign of Kindo. It was released on August 3, 2010 as the band's second studio album. This album is also the last with piano/trumpet player Kelly Sciandra. The band also released an 8-bit digital version of This Is What Happens entitled This Is Also What Happens
What Is To Be Done? (Tolstoy) What Is To Be Done? (sometimes translated as What Then Must We Do?) is a non-fiction work by Leo Tolstoy, in which Tolstoy describes the social conditions of Russia in his day. Tolstoy completed the book in 1886, and the first English language publication came in 1887 as What To Do?. A revised translation with the current title was published in 1899.