(Business Writing) الكتابة في مجال الأعمال

Start Date: 10/11/2020

Course Type: Common Course

Course Link: https://www.coursera.org/learn/writing-for-business-ar

About Course

لا شك أن إتقان الكتابة من أهم المهارات التي يمكنك تعلمها بُغية تحقيق النجاح في مجال الأعمال. وقد استخدمت أكثر من سبعين شركة وعشرين ألف طالب - من الكتاب المحترفين والموظفين الجدد والمتحدثين باللغة الإنجليزية لغير الناطقين بها وحتى المديرين المتمرسين - الأساليب المستخدمة في الكتابة في مجال الأعمال لتعزيز قدرتهم على التواصل وإطلاق أفكارهم. ستعلمك هذه الدورة التدريبية كيفية تطبيق المبادئ العشرة الأفضل للكتابة الجيدة في مجال الأعمال على عملك وكيفية نشر أدوات بسيطة لتحسين كتابتك بشكل كبير وكيفية تنفيذ التنظيم والبنية والمراجعة للتواصل بشكل أكثر براعة من أي وقت مضى. وستتمكن من الدرس الأول من تطبيق التعلم الجديد على الفور على عملك وتحسين كتابتك اليوم. أفكارك قوية. تعلم كيفية توصيلها بالوضوح والتأثير الذي تستحقه. "شكرًا لك على إعطائي المعرفة التي أحتاجها في الحياة، كانت [الكتابة في مجال الأعمال] مفيدة وأضفت الكثير من التغيير وأثرت تأثير ًا كبيرًا في كتابتي". - رسالة من أحد طلاب دورة الكتابة في مجال الأعمال تتيح لك المبادئ التي ستتعلمها في هذه الدورة أن تصبح كاتبًا رائعًا في مجال الأعمال. كما أنها توفر الأساس للانتقال إلى التصميم الغرافيكي والعرض التقديمي الناجح، بحيث يمكنك إطلاق العنان لأفضل ما لديك من مهارات مهنية كلما -وكيفما- تعرض أفكارك في مكان العمل.

Course Syllabus

الكتابة الفصيحة في مجال الأعمال
السر في إتقان والإبداع في الكتابة
صياغة الجمل البلاغية
عبّر عن نفسك!

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Course Introduction

لا شك أن إتقان الكتابة من أهم المهارات التي يمكنك تعلمها بُغية تحقيق النجاح في مجال الأعمال. وقد استخدمت أكثر من سبعين شركة وعشرين ألف طالب - من الكتا

Course Tag

Related Wiki Topic

Article Example
Business writing process prewriting Analyzing, which is the first step of the prewriting process, focuses on both detecting the main goals of the business message and choosing the most effective way to express the information to the audience. Finding out the main goals of business writing requires considering and summarizing the needs of the audience, would all be conveyed by: email, instant message, business letters, memos, reports, etc. Only when the information presented through the writing matches the demands of the audience will it attract the audience's attention. Generally, most business writing can be devoted to informing and persuading the audience. However, it is just as necessary to establish a good relationship with the audience.
Business writing process prewriting Business writing is different from other types of writing because it needs to be purposeful, economical and reader-oriented. It is important for business writers to focus on expressing their ideas rather than impressing the intended audience. The goal is to get the message across in a clear and simple manner.
Business writing process prewriting Business writing often involves collaborating with others, such as when working in teams. Generally, team members get together in the beginning, during Phase 1, to exchange ideas. During Phase 2, each member can work separately to do some writing. Once that's done, members can meet again for Phase 3 to revise the document as a team.
Collaborative writing Collaborative writing has been the subject of academic research and business for over two decades. A number of authors have written on the subject, and each have slightly different views on the strategies for collaborative writing.
Business writing process prewriting In terms of the 3 × 3 writing process, prewriting belongs to phase one of the writing process. Prewriting focuses on how to properly convey the information in a message by analyzing its purpose, anticipating the audience's reaction and adapting the content of the message to that audience. Examples of methods that may assist you in your pre-writing phase include: free-writing, planning, research, outlining, storyboarding or clustering.
Professional writing There is, particularly in business, a need for concise and unambiguous communication with colleagues, suppliers, clients, and the general public. Professional writing forestalls inattentiveness and criticism.
Professional writing A professional writer may be freelance, or employed in an occupation where a professional writing standard is a prerequisite, such as journalism, marketing, advertising, public relations, the military, or technical writing. While not necessarily the practitioner's primary profession, professional writing skills are essential in many other fields such as law, medicine, business, engineering, and social work.
Technical writing While commonly associated with online help and user manuals, technical writing covers a wide range of genres and technologies. Press releases, memos, business proposals, product descriptions and specifications, white papers, résumés, and job applications are but a few examples of documents that are considered forms of technical writing.
Writing Writing is a medium of human communication that represents language and emotion through the inscription or recording of signs and symbols. In most languages, writing is a complement to speech or spoken language. Writing is not a language but a form of technology that developed as tools developed with human society. Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar and semantics, with the added dependency of a system of signs or symbols. The result of writing is generally called "text", and the recipient of text is called a reader. Motivations for writing include publication, storytelling, correspondence and diary. Writing has been instrumental in keeping history, maintaining culture, dissemination of knowledge through the media and the formation of legal systems.
Writing Historians draw a sharp distinction between prehistory and history, with history defined by the advent of writing. The cave paintings and petroglyphs of prehistoric peoples can be considered precursors of writing, but they are not considered true writing because they did not represent language directly.
Writing about Writing Writing about Writing (WAW), is a method or theory of teaching composition which puts emphasis on reading and writing about writing in the writing course, and reimagines first-year composition as an "introduction to writing studies." This is not to say WAW only teaches a first-year writing course as if it were an introduction to a writing major, but rather it advocates merging the "how" of writing with its practice. An introduction course to a writing major has both a different audience and purpose than a first-year composition course framed in WAW. The development of WAW is largely credited to Elizabeth Wardle and Douglas Downs after the publication of their 2007 article "Teaching about Writing, Righting Misconceptions."
Writing about Writing WAW asks students to read about writing and various processes, which allows them to identify what works for them. By reading articles that a composition studies student might read, the first-year composition student is able to gain further insight into the ongoing conversation centered around writing. In her article "Writing about Writing in Basic Writing," Shannon Carter explains "a writing-about-writing approach foregrounds research in writing and related studies by asking students to read and discuss key research in the discipline and contribute to the scholarly conversation themselves." She explains that having students immerse themselves in this type of scholarship will not only improve their writing but their understanding of writing as an academic discipline will increase as well, which in turn contributes to changing the public perception that writing is only something that is a piece of other disciplines.
Writing about Writing The authors conclude that an implementation of WAW-centered classes in first-year composition professionalizes writing instruction, and raises awareness about writing studies as a legitimate discipline. Downs and Wardle write "rather than purporting to teach students 'academic writing' and claiming to prepare them for writing in their disciplines, the course teaches students what we as a field have learned about writing as an object of study." Essentially, the aim of a WAW course is to demonstrate how writing works.
Business writing process prewriting The 3 × 3 writing process is divided into three different phases. This chapter focuses on Phase 1 which involves analyzing, anticipating and adapting. Phase 2 requires research, organization and composition. Finally, Phase 3 includes revising, proofreading and evaluating. In the case of short messages, writing can be done relatively quickly by spending a small amount of time on each phase. However, for longer documents, it is better to spend a good amount of time working through each phase of the writing process. It is also possible to rearrange the steps in the process and even repeat some steps if necessary. The writing process is recursive rather than linear so the writer is free to revise the text at any point.
Writing about Writing Below are some of the readings included in "Writing about Writing: A College Reader":
Writing The typewriter and various forms of word processors have subsequently become widespread writing tools, and various studies have compared the ways in which writers have framed the experience of writing with such tools as compared with the pen or pencil.
Printing and writing paper Printing and writing papers are paper grades used for newspapers, magazines, catalogs, books, commercial printing, business forms, stationeries, copying and digital printing. About 1/3 of the total pulp and paper marked (in 2000) is printing and writing papers. The pulp or fibers used in printing and writing papers are extracted from wood using a chemical or mechanical process.
Business plan "... a good business plan can help to make a good business credible, understandable, and attractive to someone who is unfamiliar with the business. Writing a good business plan can’t guarantee success, but it can go a long way toward reducing the odds of failure."
Writing While neolithic writing is a current research topic, conventional history assumes that the writing process first evolved from economic necessity in the ancient Near East. Writing most likely began as a consequence of political expansion in ancient cultures, which needed reliable means for transmitting information, maintaining financial accounts, keeping historical records, and similar activities. Around the 4th millennium BC, the complexity of trade and administration outgrew the power of memory, and writing became a more dependable method of recording and presenting transactions in a permanent form.
Business rules approach The programs designed specifically to run business rules are called rule engines. More complete systems that support the writing, deployment and management of business rules are called business rules management systems (BRMSs).